Senior Marketing Manager - Investor Journeys & Analytics (Fixed Term Contract) | London, UK

AXA Investment Managers; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company is seeking a Senior Marketer to enhance lead management processes and drive revenue growth. The role involves optimizing marketing automation campaigns and analyzing customer behavior to deliver actionable insights. The ideal candidate will have expertise in marketing automation and CRM systems, with a proven track record in lead generation and campaign management.

Qualifications

• Proficiency in marketing automation and CRM systems.
• Strong ability to interpret data and derive actionable insights.
• Experience in B2B marketing within Asset or Investment Management sectors.

Responsibilities

• Implement end-to-end lead management strategy to improve conversion rates.
• Monitor and report on lead lifecycle metrics across marketing touchpoints.
• Conduct A/B testing to enhance campaign performance.

Skills

Analytical Acumen

Communication Skills

Attention to Detail

Education

Degree in Statistics

Degree in Mathematics

Degree in Science

Tools

Oracle Eloqua

Salesforce CRM

SQL

Python

R

Databricks

Microsoft Azure

Job description

We are seeking a data-driven Senior Marketer to manage and optimise our lead management processes, enhance conversion rates, and drive revenue growth through analysis and refinement of marketing automation campaigns and web journeys.

Reporting to the Global Head of Marketing Operations, this role will focus on developing and executing lead nurturing and contact strategies, improving lead scoring methodologies, presenting marketing campaign results in data visualisation tools/dashboards, and ensuring seamless MQL handoffs between marketing and sales.

The role will also undertake various analyses, including deep dives into datasets and cross-channel data analytics, to explain and predict customer behaviour and deliver actionable insights. This will help improve the customer experience, refine marketing activities, and drive business growth.

Given the potential merger with another asset manager in the coming months, this role will be key in aligning marketing automation, campaign tools, and analytics across entities.

The ideal candidate should have deep expertise in marketing automation, CRM systems, and marketing analytics, with a proven track record of scaling lead generation and integrated campaign efforts.

Discover your opportunity

• Implement end-to-end lead management strategy to improve conversion rates and pipeline velocity, including:

• Refining lead scoring models in collaboration with Sales, Regional, and Global Marketers, Technology, and Data Engineers to ensure high-quality lead delivery.

• Monitoring and reporting on lead lifecycle metrics (CTR, conversion rates, ROI) across marketing touchpoints.

• In collaboration with Content, Regional, and Global Marketing teams, develop nurture campaigns and contact strategies across email, events, and web platforms.

• Optimise marketing automation (Oracle Eloqua) templates and ensure seamless integration with CRM (Salesforce) for accurate lead tracking.

• Partner with Sales and Marketing to align on lead definitions, SLAs, and feedback loops.

• Drive best practices in campaign data management across global and local marketing teams, developing methodologies to evaluate campaigns and display results via dashboards and visualisation tools.

• Provide data planning support for campaign planning cycles and deliver actionable insights through reporting and dashboards to refine targeting and messaging.

• Conduct A/B testing to enhance campaign performance and lead quality.

• Perform top-level analysis of marketing initiatives, including campaigns, events, and conversion funnels, across various channels such as email, Google Analytics, Fullstory, social media, and events, sharing insights with senior management and stakeholders.

Your Profile

Share your unique expertise

Required Skills & Qualifications:

• Technical Expertise: Proficiency in Oracle Eloqua, Salesforce CRM, and advanced knowledge of SQL, Python, or R for data analysis.
• Analytical Acumen: Strong ability to interpret data and derive actionable insights.
• Project Management: Excellent organizational skills managing multiple projects in a dynamic environment.
• Communication Skills: Effective written and verbal communication, collaborating across teams.
• Technical Knowledge: Understanding of ETL, API integrations, and database structures.
• Attention to Detail: Meticulous in data accuracy and campaign execution.

Desirable Qualifications:

• Industry Experience: B2B marketing within Asset or Investment Management sectors.
• Technical Proficiency: Experience with Big Data Platforms (e.g., Databricks), Microsoft Azure.
• Regulatory Knowledge: Familiarity with GDPR and related data regulations.
• Educational Background: Degree in Statistics, Mathematics, Science, or related fields.

Digital Analytics Experience: Proven experience in digital analytics and marketing functions.