Senior Digital Marketing Executive

National center for contemporary art, Moscow; London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company is seeking a Senior Digital Marketing Executive to drive growth for their online insurance brands. This role involves managing digital campaigns, enhancing brand visibility, and collaborating with agencies to achieve business objectives. The ideal candidate will have a strong marketing background and experience in B2C/B2B campaigns, preferably within the insurance sector. The position offers flexibility with hybrid working options and a competitive salary with attractive benefits.

Benefits

Competitive salary with annual pay review

Flexibility with hybrid working options

27 days annual leave plus bank holidays

Auto-enrolment into pension scheme

Flexible benefits package

Group Life Assurance

Fully paid 3-month maternity, paternity, and adoption leave

Support for professional qualifications

Perks at work discounts

Holiday purchase scheme

Qualifications

• Proven experience managing B2C/B2B campaigns, preferably in insurance.
• Strong marketing background with hands-on experience in social media and paid digital campaigns.

Responsibilities

• Drive growth through digital channels and multi-channel campaigns.
• Manage relationships with external agencies and monitor brand reputation.
• Oversee email campaigns and ensure GDPR compliance.

Skills

Social Media Management

Lead Generation

Analytical Skills

Communication

Strategic Thinking

Education

Degree in Marketing

Tools

Google Analytics

Meta Business Suite

GA4

Job description

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Are you a passionate digital marketing professional who thrives on challenges, maintains high standards, and wants to make a real impact on company performance? The Jensten Marketing team is looking for a bright, inquisitive, and self-starting Senior Digital Marketing Executive to support our recently acquired digital businesses.

This is an exciting time to be part of our growing business where your achievements are truly valued and rewarded.

As the Senior Digital Marketing Executive, you will support our rapidly expanding online insurance brands, including Salon Gold, Tradesman Saver, Professional Saver, Cleaner Saver to name a few. This role is primarily remote, with some travel to our offices in Sutton, Surrey.

Your main goal will be to drive growth, engagement, and customer acquisition through digital channels, aligning with our ambitious business objectives. Working with external agencies and our internal teams, you'll lead the execution of multi-channel digital campaigns designed to boost brand visibility, generate high-quality leads, and improve customer retention, delivering measurable results that support our growth plans.

Key Responsibilities:

1. Social Media & Content Marketing
2. Develop and implement strategies to increase brand awareness, trust, and engagement across key platforms.
3. Oversee creation of compelling, industry-relevant content.
4. Manage community interactions, respond to queries, and monitor brand reputation.
5. Stay ahead of industry trends and competitor activity to refine our social approach.

1. Paid Digital Campaigns & Lead Generation
2. Collaborate with agencies to plan, execute, and optimize paid social, PPC, display, and retargeting campaigns.
3. Manage ad spend efficiently to maximize ROI.
4. Conduct A/B testing on creatives, messaging, and targeting for continuous improvement.
5. Ensure paid media aligns with broader marketing strategies.

1. Email Marketing
2. Oversee email campaigns to nurture leads and boost retention.
3. Segment audiences and personalize email journeys based on data insights.
4. Use A/B testing, automation, and analytics to optimize performance.
5. Maintain GDPR compliance in all email activities.
6. Analyse campaign results and recommend improvements.

1. Exploring New Channels & Revenue Streams
2. Test and scale new acquisition channels to increase engagement and policy sign-ups.
3. Develop referral programs, influencer collaborations, and strategic partnerships.
4. Launch promotions, competitions, and affiliate programs to generate leads.
5. Keep abreast of industry trends to foster innovation and revenue growth.

1. Agency & Stakeholder Management
2. Manage relationships with external agencies, ensuring campaigns meet business goals.
3. Brief agencies on objectives, creative direction, and target audiences.
4. Oversee performance reviews and ongoing collaboration.

About You

We're seeking a creative, relationship-driven marketer with the ability to simplify complex information and juggle multiple priorities. You should have proven experience managing B2C/B2B campaigns—preferably within the insurance sector, though other industries will be considered—and a solid understanding of our products and services.

You'll Also Be Or Have

• Strong marketing background, with hands-on experience in social media management, paid digital campaigns (Google Ads, Meta Ads, LinkedIn Ads), and lead generation.
• Analytical skills with experience in tools like Google Analytics, Meta Business Suite, etc.
• Strategic mindset with a test-and-learn approach to campaign optimization.
• Experience managing agencies and working cross-functionally with internal teams.
• Knowledge of FCA compliance and regulatory considerations (desirable).
• Excellent communication skills, capable of engaging with senior stakeholders.
• Proficiency in GA4, SEO, PPC, and social media platforms.
• Experience creating content for websites, social media, email campaigns, and events.
• Strong planning and organizational skills for event management.
• Degree and marketing qualification.

Rewards & Benefits

When you join us, you can expect a supportive culture and an attractive range of rewards and benefits including:

• Competitive salary with annual pay review and bonus scheme
• Flexibility with hybrid working options
• 27 days annual leave (plus days for your birthday and a religious holiday of your choice) plus bank holidays
• Auto-enrolment into our pension scheme (5% employer contribution)
• Flexible benefits package
• Group Life Assurance
• Fully paid 3-month maternity, paternity, and adoption leave
• Support for professional qualifications
• Perks at work discounts
• Holiday purchase scheme (up to 5 days annually)

About Us

Launched in 2018, Jensten is one of the UK's largest independent broking groups, placing over £600m GWP. We grow through organic and strategic acquisitions, focusing on client-centric, entrepreneurial culture that balances scale with personalized service.

Our goal is to have a team committed to excellence in insurance distribution, listening and acting on feedback, fostering a vibrant, inclusive workplace where everyone can learn and grow.