Senior Digital Marketing Executive - Affiliates & Display

Liberty.; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading company in the Ecommerce sector is seeking a Senior Digital Marketing Executive to manage Affiliates & Display channels. This role involves developing strategies, managing campaigns, and collaborating with various teams to drive performance and achieve commercial goals. The ideal candidate will have strong analytical skills and a passion for digital marketing, with a minimum of 3 years of experience in the field.

Qualifications

• Minimum 3 years of experience in Digital Marketing.

Responsibilities

• Develop data-driven strategies to grow Affiliate network.
• Manage performance campaigns within UK and US Affiliate network.
• Collaborate with creative teams for Display banners.

Skills

Excel

Google Analytics

Creative Thinking

Problem Solving

Organizational Skills

Communication

Job description

Our rapidly expanding Ecommerce team are on the lookout for a highly organised, ambitious and strategic-thinking Senior Digital Marketing Executive to join us and manage our Affiliates & Display channels.

You will be responsible for managing performance campaigns within our UK and US Affiliate network, alongside management of Display activity in the UK, with the help of our agencies. As a highly analytical and motivated individual, you will make data-led and insight-driven decisions, while ensuring brand message and tone-of-voice are maintained. You will have the opportunity to work with internal and external stakeholders, from Creative to Marketing, ensuring campaigns are fully aligned across both offline/online and optimised to drive Liberty London’s strategic vision and commercial goals.

Responsibilities

• Developing alongside our media agencies and Digital Marketing Manager, data driven strategies to grow our Affiliate network and drive Display performance
• Planning, Briefing and tracking our Affiliate newsletter, commission and placement strategies
• Collaborating with creative teams in briefing Display banners with objective to drive performance and engagement
• Building and managing influencer and/or content campaigns across our Affiliate channel alongside our internal Influencer and PR teams
• Working alongside the trade, digital design, and content teams to create channel content plans as well as building briefing and feedback loop processes.
• Liaising with our Affiliate partners and our Digital Team to ensure we are sharing learnings across all channels, to build towards a holistic Digital approach
• Work with our Display and Affiliate agencies to optimise performance and set/review targets in line with our Digital budget, as well as managing the agency relationships with the support of the Digital Marketing Manager
• Collaborating with internal teams to support commercial and brand goals
• Support Digital Marketing Manager on forecasting key success KPIs for Affiliate and Display channels and leading on forecasting spend
• Delivering customer insights which will drive critical business decisions
• Delivering weekly and post-campaign analysis using both the media reports and the analytics solutions
• Creating and managing working processes to reduce friction and improve channel efficiencies
• Researching and proposing additional marketing opportunities to grow brand awareness and acquire new customers
• Working with the Web Team to manage marketing tracking-tags and feeds effectively
• Understanding customer data and how to implement into channels to support cross-channel campaigns and activities
• Lead on resolving and monitoring Display feed issues
• Connect where relevant digital activity with in-store journeys to prove opportunity and identify scale

Qualifications

• Strong Excel and Google analytics skills
• High attention to detail and quality of work
• Open to creative thinking and problem solving
• Organised with the ability to work under tight timelines and quick turnarounds
• Ambitious and proactive team member who is constantly asking questions and looking for ways to improve current activities
• You embrace the ever-changing digital landscape
• Confidence in interacting with designers, trade teams, copywriters, marketing teams and project managers and agencies

Personal Traits

• Passionate about Digital Marketing
• Commercially minded and creatively driven
• Strong verbal and written communication skills
• Excellent organisational and administration skills
• Ability to work under own initiative or under instruction
• Ability to work to deadlines
• Enjoys working as part of a team
• Ability to take feedback and learn
• A demonstrable history of personal development and learning, ensuring that you are aware of the latest trends and advances in digital marketing
• Thinking Big!

Experience:

• Digital Marketing: Minimum 3 years

Nice to Have

• Global Affiliate experience
• Understanding of Display Marketing
• Experience in retail ecommerce
• Experience working with Partnerize Affiliate agency