Digital Analyst

ADLIB; England; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Pension

Life assurance

Enhanced family leave policies

Staff discounts

Job summary

ADLIB is seeking a Digital Analyst to become the go-to for digital insight, helping teams understand customer behaviour, digital performance and the impact of marketing investment. The role is based in East Sussex with a hybrid working arrangement of 2-3 days per week in the office.

You’ll own GA4 analytics, analyse digital activity, measure ROI, support A/B testing programmes and translate findings into actionable insights to drive conversion and customer experience.

Qualifications

• GA4 experience to own analytics and insight.
• Advanced SQL skills for data querying and modeling.
• Experience analysing digital, web or ecommerce performance.
• Ability to measure and communicate ROI across digital channels.
• Experience supporting A/B testing and optimisation initiatives.
• Strong stakeholder management and communication skills.
• Translate data into actionable business insight.
• Ability to work autonomously in a developing analytics environment.
• Python experience would be beneficial.
• Experience in retail/ecommerce or consumer-focused businesses is advantageous.

Responsibilities

• Own digital analytics and help stakeholders make better decisions through data.
• Analyse digital activity, measure ROI, support A/B testing and optimise conversion and customer experience.
• Translate complex findings into clear, meaningful insight to drive action.
• Shape how digital insight is used across functions and contribute to a data-driven culture.

Skills

GA4

SQL

ROI analysis

A/B testing

Stakeholder management

Data storytelling

Autonomy

Python (beneficial)

Retail/ecommerce experience

Job description

We’re looking for a Digital Analyst to become the go-to for digital insight, helping teams better understand customer behaviour, digital performance and the impact of marketing investment. You’ll sit in the central team, working closely with ecommerce, marketing and commercial stakeholders.

What you’ll be doing

As a Digital Analyst, you’ll take ownership of digital analytics and help stakeholders make better decisions through data. A large part of the role will focus on GA4, helping stakeholders understand customer journeys, campaign effectiveness and website performance. You’ll analyse digital activity, measure ROI, support A/B testing programmes and identify opportunities to improve conversion and customer experience.

You’ll also play a key role in testing and experimentation, helping teams understand what’s working, what isn’t and where improvements can be made. Working closely with stakeholders across the business, you’ll translate complex findings into clear and meaningful insight that drives action.

As the organisation continues to mature its analytics capability, you’ll have the opportunity to shape how digital insight is used across multiple functions and contribute to the development of a data-driven culture.

What experience you’ll need to apply

• Several years of strong commercial experience using GA4
• Advanced SQL skills
• Experience analysing digital, web or ecommerce performance
• Ability to measure and communicate ROI across digital channels
• Experience supporting A/B testing and optimisation initiatives
• Strong stakeholder management and communication skills
• Experience translating data into actionable business insight
• Ability to work autonomously and operate in a developing analytics environment
• Python experience would be beneficial
• Experience within retail, ecommerce or consumer-focused businesses would be advantageous

What you’ll get in return for your experience

A salary of £60,000-£70,000 depending on experience, plus an excellent benefits package including pension, life assurance, enhanced family leave policies, staff discounts and more. The role is based in East Sussex with a hybrid working arrangement of a minimum of 2-3 days per week in the office (depending on candidate location).