Digital Performance Analyst - GA4/GTM | Hybrid

Halfords; Redditch; Hybrid; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Annual discretionary bonus

Pension

Life assurance

25 days annual leave + bank holidays

Hybrid working

Job summary

Halfords is seeking a Digital Performance Analyst to own our GA4/GT M measurement, turning data into insights that drive trading, merchandising and marketing decisions. You will govern tagging, ensure data quality and deliver dashboards to support commercial outcomes.

As the in-house expert for GTM/GA4, you’ll work with the Digital CRO Manager to provide analysis and recommendations, reporting on performance and opportunities across our digital platforms.

Qualifications

• Strong analytical skills with the ability to translate data into clear, actionable insights.
• Experience in a digital analytics, digital performance or marketing role.
• Proficient in Google Tag Manager and Google Analytics for data-driven decisions.
• Advanced Excel and Google Sheets skills.
• Experience with Power BI, Looker Studio, SQL and Databricks is desirable.

Responsibilities

• Own and manage Google Tag Manager, including requirements gathering, implementation, testing and maintenance.
• Act as subject matter expert for GTM and GA4, ensuring accurate tracking and data governance.
• Produce regular and ad hoc performance reporting using GA4 and internal data tools such as Power BI.
• Analyse website performance, conversion trends and customer behaviour to identify opportunities for improvement.
• Develop and maintain dashboards that provide clear visibility of performance.
• Support forecasting, business cases and optimisation initiatives with the Digital CRO Manager.

Skills

Strong analytical skills

GTM proficiency

GA4 proficiency

Excel

Google Sheets

SQL

Databricks

Power BI

Looker Studio

Tools

Power BI

Looker Studio

SQL

Databricks

Job description

Halfords is seeking a Digital Performance Analyst to own our GA4/GT M measurement, turning data into insights that drive trading, merchandising and marketing decisions. You will govern tagging, ensure data quality and deliver dashboards to support commercial outcomes.

As the in-house expert for GTM/GA4, you’ll work with the Digital CRO Manager to provide analysis and recommendations, reporting on performance and opportunities across our digital platforms.