Senior Digital Analyst - Bradford

Circle Recruitment; Bradford; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Circle Recruitment is assisting a leading ecommerce retail company near Leeds in finding a Senior Digital Analyst based in Bradford. The role focuses on owning GA4, GTM, attribution, and customer journey analytics, shaping marketing performance measures and stakeholder enablement.

The ideal candidate will analyse customer behaviour, journey data and online purchasing patterns within an ecommerce environment, using GA4 and GTM to drive insights and recommendations.

Qualifications

• Experience analysing customer behaviour and journey data in an ecommerce environment.
• Hands-on with web analytics tools like GA4 and GTM.
• Strong ability to identify trends, issues and conversion opportunities from marketing data.
• Able to translate complex data into clear, actionable insights for CX and commercial performance.
• Experience evaluating digital marketing campaign effectiveness and channel impact.

Responsibilities

• Analyse customer behaviour, journey data and online purchasing patterns in ecommerce.
• Apply GA4 and GTM to track and report on performance and attribution.
• Identify customer trends, issues and conversion opportunities from marketing data.
• Translate complex data into actionable insights to improve customer experience and commercial results.
• Collaborate with marketing, development and analytics stakeholders in a fast-paced environment.

Skills

GA4

Google Tag Manager

Customer journey analysis

Web analytics

Attribution

Tools

GA4

GTM

Job description

Senior Digital Analyst - Bradford

Senior Digital Analyst with excellent e-commerce retail / B2C customer digital analysis / customer journey analysis, reporting & Google Tag Manager experience is required by a leading ecommerce retail company based near Leeds. This role is hybrid working, ideally 2 - 3 days in the office.

This is not just reporting data, but owning GA4, GTM, attribution, customer journey analysis, marketing performance measurement, and stakeholder enablement.

You should have the following experience:

• Analysing customer behaviour, journey data and online purchasing patterns within an eCommerce environment
• Hands-on experience with web analytics tools such as Google Analytics 4 (GA4) and customer journey analysis methodologies
• Strong ability to identify customer trends, issues and conversion opportunities using website and marketing data.
• Ability to work identify problems through digital analytics, produce reports then work with different marketing stakeholders so they are able to rectify these issues
• Translating complex customer and trading data into clear, actionable insights that improve customer experience and commercial performance.
• Strong understanding of customer acquisition, retention, engagement and conversion metrics, with the ability to make data-driven recommendations.
• Experience evaluating the effectiveness of digital marketing campaigns and understanding how different channels influence customer behaviour and sales performance.
• Ideally some knowledge of Google Tag Manager & understanding data layers / digital tracking frameworks

We are looking for an experienced ecommerce analytics professional with strong GA4 and GTM expertise, experience in digital tracking and data governance, and a proven ability to turn customer, marketing and eCommerce data into actionable commercial insights. The ideal candidate will have experience with attribution, customer journey analysis, stakeholder engagement, and working closely with development and marketing teams in a fast-paced digital environment

They are looking to pay a starting salary of £50,000 - £60,000 + Hybrid working.