Digital Analyst

Harnham; Slough; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

Harnham in London is seeking a hands-on Digital Analyst on a 12-month fixed-term contract to support marketing and digital analytics across website, online quote and customer platforms. The role focuses on GA4, GTM and data-driven insights to improve journeys and conversions, with exposure to CRO and acquisition teams.

You will work with product, marketing and analytics teams, manage tagging, data quality, and present recommendations to stakeholders.

Qualifications

• Strong hands-on Google Analytics 4 experience.
• Good experience with Google Tag Manager, including tags, triggers, data layers.
• Proven experience in digital / web analytics.
• Ability to turn digital behaviour into clear, actionable recommendations.
• Strong stakeholder management and communication skills.
• Experience working with product, marketing, acquisition or CRO teams.
• Good understanding of conversion optimisation and digital customer journeys.
• Experience with app analytics or digital product analytics would be advantageous.
• Experience with Mixpanel would be useful.
• Adobe Analytics experience could also be relevant.

Responsibilities

• Analyse website and app data to identify customer and commercial opportunities.
• Support product teams with insight that feeds into development roadmaps and optimisation programmes.
• Work with marketing and acquisition teams to understand digital performance.
• Support the CRO team with analytics and make recommendations to improve conversion.
• Identify opportunities for testing and experimentation.
• Manage and maintain tracking through Google Tag Manager.
• Work with data layers, tags, triggers and custom variables.
• Support Google Analytics 4 and wider digital measurement.
• Identify and troubleshoot tagging and data quality issues.
• Present insights and recommendations to stakeholders across the business.
• Work across multiple datasets and projects, prioritising work according to business requirements.

Skills

GA4

GTM

Digital analytics

Stakeholder management

Conversion optimisation

Cross-functional work

Looker Studio

Power BI

SQL/BigQuery

App analytics

Mixpanel

Adobe Analytics

Tools

Looker Studio

Power BI

SQL/BigQuery

Mixpanel

Adobe Analytics

Job description

Digital Analyst – 12-Month FTC

London (Hybrid – 2x Days a Week in Office)

£40,000-£50,000

The Company

A leading UK financial services and wellbeing business is looking for a Digital Analyst to join its Marketing & Digital Analytics function on a 12-month fixed-term contract. The business has a broad digital estate spanning its website, online quote and buy journeys, digital tools, web forms and logged-in customer platforms. The Digital Analytics team works closely with product, marketing and acquisition teams to understand digital behaviour and identify opportunities to improve customer journeys and conversion. This is a 12-month FTC role, with the potential for the successful candidate to move into a permanent opportunity if they perform well during the contract.

The Role

This is a hands-on Digital Analyst position with a strong focus on GA4, GTM and digital analytics. You will support product teams across a variety of functions, as well as marketing, acquisition and CRO teams. You'll use digital data to identify opportunities, make recommendations and help improve digital experiences and conversion. This is not a pure GTM implementation role; they are looking for a well-rounded Digital Analyst who is comfortable with both tracking and analysis.

• Analyse website and app data to identify customer and commercial opportunities.
• Support product teams with insight that feeds into development roadmaps and optimisation programmes.
• Work with marketing and acquisition teams to understand digital performance.
• Support the CRO team with analytics and make recommendations to improve conversion.
• Identify opportunities for testing and experimentation.
• Manage and maintain tracking through Google Tag Manager.
• Work with data layers, tags, triggers and custom variables.
• Support Google Analytics 4 and wider digital measurement.
• Identify and troubleshoot tagging and data quality issues.
• Present insights and recommendations to stakeholders across the business.
• Work across multiple datasets and projects, prioritising work according to business requirements.

Your Skills & Experience

• Strong hands-on Google Analytics 4 experience.
• Good experience with Google Tag Manager, including tags, triggers, custom variables and data layers.
• Proven experience in digital / web analytics.
• Ability to turn digital behaviour into clear, actionable recommendations.
• Strong stakeholder management and communication skills.
• Experience working with product, marketing, acquisition or CRO teams.
• Good understanding of conversion optimisation and digital customer journeys.
• Looker Studio experience would be beneficial.
• Power BI is also relevant.
• SQL / BigQuery is a nice-to-have rather than essential.
• Experience with app analytics or digital product analytics would be advantageous.
• Experience with Mixpanel would be useful.
• Adobe Analytics experience could also be relevant.

The Benefits

• £40,000-£50,000