Digital Analytics & Insights Manager - Bradford

Circle Recruitment; Bradford; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Circle Recruitment is recruiting for a Digital Analytics & Insights Manager in Bradford. The role focuses on owning GA4, GTM, attribution, and customer journey analysis to measure marketing performance and enable stakeholders.

You will translate complex data into actionable insights that improve customer experience and drive commercial results. The ideal candidate will have strong eCommerce analytics experience, a track record of data-driven decision making, and the ability to work across

Qualifications

• Analysing customer behaviour, journey data and online purchasing patterns within an eCommerce environment.
• Hands-on experience with web analytics tools such as GA4 and customer journey analysis methodologies.
• Strong ability to identify customer trends, issues and conversion opportunities using website and marketing data.
• Translating complex customer and trading data into clear, actionable insights that improve customer experience and commercial performance.

Responsibilities

• Own GA4, GTM, attribution, and customer journey analysis.
• Measure marketing performance and enable stakeholders with insights.
• Work with marketing and development teams to rectify issues and optimize conversions.
• Translate data into actionable recommendations to drive commercial outcomes.

Skills

GA4

Google Tag Manager

Web analytics

Customer journey analysis

Data storytelling

Tools

GA4

Google Tag Manager

Job description

Digital Analytics & Insights Manager - Bradford

Digital Analytics & Insights Manager with excellent e-commerce retail / B2C customer insight analysis / customer journey analysis, reporting & Google Tag Manager experience is required by a leading ecommerce retail company based near Bradford. This role is hybrid working, ideally 2 - 3 days in the office.

This is not just reporting data, but owning GA4, GTM, attribution, customer journey analysis, marketing performance measurement, and stakeholder enablement.

You should have the following experience:

Analysing customer behaviour, journey data and online purchasing patterns within an eCommerce environment

Hands-on experience with web analytics tools such as Google Analytics 4 (GA4) and customer journey analysis methodologies

Strong ability to identify customer trends, issues and conversion opportunities using website and marketing data.

Ability to work identify problems through digital analytics, produce reports then work with different marketing stakeholders so they are able to rectify these issues

Translating complex customer and trading data into clear, actionable insights that improve customer experience and commercial performance.

Strong understanding of customer acquisition, retention, engagement and conversion metrics, with the ability to make data-driven recommendations.

Experience evaluating the effectiveness of digital marketing campaigns and understanding how different channels influence customer behaviour and sales performance.

Ideally some knowledge of Google Tag Manager & understanding data layers / digital tracking frameworks

We are looking for an experienced ecommerce analytics professional with strong GA4 and GTM expertise, experience in digital tracking and data governance, and a proven ability to turn customer, marketing and eCommerce data into actionable commercial insights. The ideal candidate will have experience with attribution, customer journey analysis, stakeholder engagement, and working closely with development and marketing teams in a fast-paced digital environment

This role would suit a current Digital Analytics Manager or a Senior Digital Insight Analyst that is looking for that step up.

They are looking to pay a starting salary of £50,000 - £70,000 + Hybrid working.