Senior Demand Gen & Campaign Lead — B2B Tech Growth

Redcentric; Harrogate; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Redcentric in Harrogate is seeking a Senior Demand Generation and Campaign Lead to shape our demand engine and oversee multi-channel campaigns that drive pipeline. You will own the campaign strategy, partner with sales and partners, and manage external agencies, ensuring ROI across online and offline channels.

This hybrid role offers exposure to growth initiatives in a fast-moving IT services business. Based in Harrogate with hybrid working options, the role focuses on developing

Qualifications

• Background in B2B technology marketing.
• Experience with demand generation and lead nurture.
• Experience managing campaigns across multiple channels.

Responsibilities

• Own the campaign approach and execution across channels.
• Develop programmes across online and offline channels to boost reach and visibility.
• Manage budgets and measure ROI for marketing activities.
• Collaborate with sales and partners to align demand generation.
• Lead data-driven optimization of campaigns.

Skills

Marketing generalist

Commercial acumen

Campaign strategy

Content strategy

Cross-functional collaboration

Job description

Redcentric in Harrogate is seeking a Senior Demand Generation and Campaign Lead to shape our demand engine and oversee multi-channel campaigns that drive pipeline. You will own the campaign strategy, partner with sales and partners, and manage external agencies, ensuring ROI across online and offline channels.

This hybrid role offers exposure to growth initiatives in a fast-moving IT services business. Based in Harrogate with hybrid working options, the role focuses on developing