Senior Demand Generation Marketing Specialist

Elevation Recruitment Group; Harrogate; On-site; GBP 55,000 - 65,000; Full time

Job summary

Elevation Recruitment Group in Harrogate is seeking a Senior Demand Generation Marketing Specialist to drive demand, campaign strategy and multi-channel programmes that generate pipeline and support the sales cycle.

The role focuses on evolving marketing focus, nurturing leads through complex sales cycles across multiple market verticals, and collaborating with sales to maximise ROI.

Qualifications

• Strong marketing generalist with understanding of the marketing mix impact.
• Proven commercial acumen with pipeline-building experience.
• Able to translate value propositions into campaign themes and content ideas.
• Experience managing full lifecycle campaigns from idea to execution.
• Develops strategy and brand pillars into engaging campaigns.

Responsibilities

• Owning the campaign approach and execution, balancing business needs from a technology, outcomes and vertical perspective.
• Developing programmes across on/offline channels for brand reach and visibility.
• Creating the right blend of activity to support full funnel from demand to won.
• Understanding customer/market drivers influencing buyer decisions and translating into content/themes.
• Building relationships with strategic partners for joint activities.
• Manage external agencies providing expertise and scale to demand/lead gen.
• Manage budget allocation across activities with ROI measures.
• Data-driven decision making to shape future activity.
• Collaborate across marketing to coordinate programmes for best team/partners.
• Partner with sales to align marketing efforts and accountabilities.

Skills

Marketing generalist

Commercial acumen

Campaign themes

Campaign lifecycle

Brand strategy

Job description

Role: Senior Demand Generation Marketing Specialist - Harrogate

Salary: £60k DOE

Hours: 9am- 5:30pm Monday to Thursday & 9am-3:30pm on a Friday with 1 hour for lunch

Position Overview:

Elevation Recruitment are excited to be recruiting for one of the UK's biggest IT MSP's.

Our client is going through a period of change, with a new strategy in place, a refreshed brand, and a move to new operating model, we are now focussed on executing our growth plans through a distinct shift to organic and new logo driven growth.

To help achieve this we need to continue to evolve our marketing focus and activity, elevating our brand message, developing customer outcome focussed themes and campaigns that drive pipeline and support the sales cycle.

The Marketing function is developing into the strategic driver, shaping the GTM and executing marketing activity and campaigns that directly contribute to long-term and scalable pipeline growth for the business.

Working as part of a small but focussed team, and closely with colleagues across the business, this role is an opportunity to introduce best practice in demand and campaign approaches and execution whilst directly contributing to the wider success and continued growth.

Aim of role:

The successful candidate will be responsible for development and delivery of the demand generation and campaign strategy, ensuring activity is clearly aligned to the strategic growth initiatives.
The primary focus of the role is to develop campaign and channel programmes that drive meaningful engagement and pipeline through different stages of the sales cycle.

This will be a hands-on role, and there will be a need to understand and support across multiple marketing disciplines with a definite focus on supporting the delivery of the content strategy.

The ideal candidate will be a proven marketing professional with a background in B2B technology. They will be adept at dealing with complex portfolios and manage demand and lead nurture through complex sales cycles across multiple market verticals.

Responsibilities:

• Owning the campaign approach and execution, balancing the varying needs of the business from a technology, outcomes and vertical perspective.
• Developing programmes across on and offline channels that create distinct brand reach and visibility, translating our identity into meaningful, impactful market engagement.
• Creating the right blend of activity that supports the full funnel from demand and lead gen, prospect and opportunity nurture, through to won.
• Develop an understanding of customer and market drivers that are influencing buyer decision making and translating into engaging content and campaign themes.
• Building relationships with our strategic partners, identifying opportunities to build joint activities that support mutual growth.

• Manage external agencies that provide specialism and scale to our demand and lead gen efforts.
• Manage budget allocation across a wide range of activities with clearly defined ROI measures in place.
• Data driven decision making to help inform and shape future activity.
• Work closely across the marketing function, providing insight and expertise that shapes wider marketing effort, coordinating programmes to get the best from the team and partners.
• Partner with our sales and account management leaders to ensure marketing effort is properly utilised and accountabilities are clear

Skills and Qualifications:

• Strong marketing generalist with understanding of how the different elements of the marketing mix contribute to growth.
• Proven commercial acumen with experience in building new business pipeline.
• Skilled at translating value propositions and ICP's into compelling campaign themes and content ideas.
• Experience in managing full campaign lifecycle projects from idea through to execution.
• Ability to develop strategy and brand pillars into engaging and innovative campaigns that cut through a noisy market.

Desirable:

• Understanding of the UK IT managed services market, including key trends, customer needs, and the competitive landscape.
• Experience with core IT managed service offerings (e.g., cloud, cybersecurity, network management, IT support).