Senior Demand Gen Lead — B2B Tech Growth

The ONE Group Ltd; Milton Keynes; On-site; GBP 36,000 - 44,000; Full time

Job summary

The ONE Group Ltd in Milton Keynes is recruiting a Demand Generation Specialist to drive demand, nurture leads, and convert engagement into sales opportunities. You will build campaigns that attract the right audiences and turn marketing activity into measurable pipeline growth.

You will own multi‑channel campaigns, including LinkedIn, email, and content—optimising messaging and automation to move prospects through the funnel and prove ROI.

Qualifications

• Experience generating B2B leads.
• Understanding B2B marketing funnels and buyer journeys.
• Proven ability to plan and execute multi-channel campaigns.
• Familiarity with marketing automation platforms.

Responsibilities

• Lead demand generation campaigns from concept to lead delivery.
• Create nurture journeys and optimise automated campaigns.
• Utilise LinkedIn as a major paid and organic lead generation channel.
• Analyse campaign performance and iterate to improve pipeline contribution.

Skills

Demand generation

B2B marketing

Lead nurturing

Marketing automation

Campaign management

Tools

Salesforce

Dotdigital

GA4

WordPress

Job description

The ONE Group Ltd in Milton Keynes is recruiting a Demand Generation Specialist to drive demand, nurture leads, and convert engagement into sales opportunities. You will build campaigns that attract the right audiences and turn marketing activity into measurable pipeline growth.

You will own multi‑channel campaigns, including LinkedIn, email, and content—optimising messaging and automation to move prospects through the funnel and prove ROI.