Global Demand Gen Manager – B2B SaaS Growth & Pipeline

Infopro Digital; Greater London; On-site; GBP 85,000 - 125,000; Full time

Job summary

Infopro Digital is seeking a Demand Generation Manager to join its Red-on-line division. This role will build scalable demand programmes, drive pipeline quality and ROI across priority markets.

You will lead a small international marketing team, partnering with the Chief Marketing Officer, Product Marketing and Commercial teams to optimise the customer acquisition funnel from awareness to revenue.

Qualifications

• Bachelor's degree or equivalent in Business, Marketing or related discipline.
• 8–10 years in Demand Generation or Growth Marketing in B2B SaaS environments.
• Deep understanding of demand generation, pipeline development and revenue contribution.
• Experience managing paid digital acquisition across LinkedIn Ads, Google Ads and other B2B channels.
• Experience with marketing attribution and revenue reporting.

Responsibilities

• Develop and execute demand generation strategies across priority markets and segments.
• Define pipeline, conversion and quality objectives with measurable targets.
• Lead activation campaigns including inbound, lifecycle and segmentation.
• Manage media budgets and optimise ROI across channels.
• Lead a small international marketing team and partner with Sales, Product Marketing and Revenue teams.

Skills

Demand generation

B2B marketing

SaaS

Education

Bachelor's degree

Tools

HubSpot

Salesforce

Power BI

Looker Studio

Job description

Infopro Digital is seeking a Demand Generation Manager to join its Red-on-line division. This role will build scalable demand programmes, drive pipeline quality and ROI across priority markets.

You will lead a small international marketing team, partnering with the Chief Marketing Officer, Product Marketing and Commercial teams to optimise the customer acquisition funnel from awareness to revenue.