Senior Data Scientist & Analytics Lead — Hybrid, Bonus Eligible

SMG; Greater London; Hybrid; GBP 63,000 - 77,000; Full time

Benefits offered by this job

10% discretionary bonus

Wellbeing fund

Headspace subscription

Uni Fund for learning

Wellbeing Days

Summer conference

Early Friday finish

Flexible and hybrid working

Job summary

SMG in London is seeking a Senior Data Scientist to lead the development of measurement and advanced analytics capabilities across our Retail Media Networks. You will design, code, test and validate analytical solutions while building a small team and collaborating with Data Engineering, Platform and Product to scale methodologies into production-ready models.

You will drive attribution, incrementality, causal inference, CLV, and impression modelling, guiding technical decisions and ensuring

Qualifications

• Experience in marketing effectiveness or advanced analytics, with expertise across attribution, experimental design, causal inference, regression, forecasting, segmentation and machine learning.
• Advanced Python and SQL skills with modular, well-tested and maintainable code.
• Practical experience with cloud data platforms such as Snowflake, Databricks and/or Abacus.

Responsibilities

• Leading the design and development of advanced retail media measurement methodologies using customer, transaction, campaign and exposure data.
• Developing capabilities across attribution, incrementality, and causal inference, deduplicated reach and frequency, CLV, optimisation and dynamic impression modelling.
• Identifying gaps in measurement capability and exploring emerging statistical and machine-learning techniques from feasibility to validated prototypes.
• Partnering with Data Engineering, Platform and Product teams to turn proven methodologies into scalable, production-ready solutions.
• Making existing analytical solutions more efficient and reliable through reusable code and robust QA.
• Acting as a technical authority on advanced measurement and advising teams on complex analytical challenges.
• Leading and developing a small team of data analysts and data scientists, setting priorities and supporting professional growth.

Skills

Python

SQL

Marketing analytics

Leadership

Communication

Tools

Snowflake

Databricks

Abacus

Google Analytics

Criteo

Job description

SMG in London is seeking a Senior Data Scientist to lead the development of measurement and advanced analytics capabilities across our Retail Media Networks. You will design, code, test and validate analytical solutions while building a small team and collaborating with Data Engineering, Platform and Product to scale methodologies into production-ready models.

You will drive attribution, incrementality, causal inference, CLV, and impression modelling, guiding technical decisions and ensuring