Senior Customer Growth & Lifecycle Marketing Manager - 12M Ftc

Simplyhealth; Reading; On-site; GBP 85,000 - 110,000; Full time

Job summary

Simplyhealth seeks a Senior Customer Growth & Lifecycle Marketing Manager to shape and lead growth initiatives across our customer base in the UK. You’ll balance strategic thinking with hands‑on delivery, leveraging customer insight, CRM, and creative to drive stronger commercial outcomes.

You’ll own growth targets, refine journeys, test ideas, and collaborate with cross‑functional teams to improve conversion, adoption, cross‑sell, renewals and revenue over time.

Qualifications

• Experience designing and executing growth marketing strategies across the customer lifecycle.
• Excellent use of customer insight, data, and analytics to drive conversion and revenue.

Responsibilities

• Develop growth and lifecycle strategies that improve customer value and commercial performance.
• Own growth targets across the customer lifecycle and across On Demand products.
• Collaborate with Finance, Product, CRM and partners to forecast performance and optimize campaigns.

Skills

Growth marketing

CRM

A/B testing

Job description

At Simplyhealth, we're on a mission to improve access to healthcare for all in the UK. As we continue to invest in how we engage, grow and retain our customer base, we're looking for a Senior Customer Growth & Lifecycle Marketing Manager to play a key role in shaping the future of our growth marketing capability.

This is a genuine builder role. Working alongside our strategic partners and cross‑functional teams across the business, you'll help develop how we use customer insight, CRM, propositions, content, creative and technology to deliver more relevant customer experiences and stronger commercial outcomes. You'll own agreed growth targets across our On Demand products and existing customer base, driving improvements in conversion, product adoption, cross‑sell, renewal, customer lifetime value and revenue. This role combines strategic thinking with hands‑on delivery. One day you could be identifying customer growth opportunities through data and insight; the next, you'll be shaping propositions, refining copy, designing customer journeys or optimising campaign performance. Building new marketing capabilities, processes and frameworks that support long‑term growth.

Key responsibilities include:

• Developing a deep understanding of customer needs, behaviours and motivations to identify growth opportunities.
• Owning customer growth targets and driving measurable improvements across the customer lifecycle.
• Creating and delivering growth and lifecycle marketing strategies that improve customer value and commercial performance.
• Working with Finance to forecast performance, identify risks and recommend actions to achieve growth targets.
• Leading a test‑and‑learn approach across audiences, propositions, messaging, creative and customer journeys.
• Using experimentation and performance data to optimise conversion and scale successful activity.
• Identifying friction points across customer journeys and collaborating with Product, Digital and CRM teams to improve outcomes.
• Bringing strong creative judgement to campaigns, content and proposition development.
• Building new marketing capabilities, processes and frameworks that support long‑term growth.
• Working closely with CRM, Data, Product, Finance, Proposition and agency partners to deliver customer and commercial objectives.