Growth & Lifecycle Marketing Lead - Customer Value & Revenue

Simplyhealth; Basingstoke; On-site; GBP 70,000 - 90,000; Full time

Job summary

Simplyhealth in the United Kingdom is seeking a Senior Customer Growth & Lifecycle Marketing Manager to shape our growth marketing capability and deliver more relevant customer experiences and stronger commercial outcomes.

This role blends strategic thinking with hands-on delivery, owning growth targets across On Demand products and the existing customer base, and partnering with cross-functional teams to optimise journeys, propositions and campaigns.

Responsibilities

• Developing a deep understanding of customer needs, behaviours and motivations to identify growth opportunities.
• Owning customer growth targets and driving measurable improvements across the customer lifecycle.
• Creating and delivering growth and lifecycle marketing strategies that improve customer value and commercial performance.
• Working with Finance to forecast performance, identify risks and recommend actions to achieve growth targets.
• Leading a test-and-learn approach across audiences, propositions, messaging, creative and customer journeys.
• Using experimentation and performance data to optimise conversion and scale successful activity.
• Identifying friction points across customer journeys and collaborating with Product, Digital and CRM teams to improve outcomes.
• Bringing strong creative judgement to campaigns, content and proposition development.
• Building new marketing capabilities, processes and frameworks that support long‑term growth.
• Working closely with CRM, Data, Product, Finance, Proposition and agency partners to deliver customer and commercial objectives.

Job description

Simplyhealth in the United Kingdom is seeking a Senior Customer Growth & Lifecycle Marketing Manager to shape our growth marketing capability and deliver more relevant customer experiences and stronger commercial outcomes.

This role blends strategic thinking with hands-on delivery, owning growth targets across On Demand products and the existing customer base, and partnering with cross-functional teams to optimise journeys, propositions and campaigns.