Senior Customer Growth & Lifecycle Marketing Manager - 12m FTC

Simplyhealth; Andover; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Flexible remote working

Smart working

Job summary

Simplyhealth is seeking a Senior Customer Growth & Lifecycle Marketing Manager to drive growth across On Demand products and the existing customer base. You will shape strategies, optimize campaigns, and lead transformation of customer journeys.

The role blends strategic insight with hands-on delivery, requiring collaboration with Finance, Product, CRM, and executive stakeholders. Based in Andover with Hampshire head office involvement and flexible remote working, this role includes travel as

Qualifications

• Strong B2C growth marketing experience with a deep understanding of customer behaviour and value creation.
• Experience owning growth targets and improving performance across the customer lifecycle.
• Track record of working with commercial and finance teams to forecast performance and deliver growth outcomes.
• Expertise in developing customer journeys, propositions, campaigns and messaging that drive measurable results.

Responsibilities

• Develop growth and lifecycle marketing strategies that improve customer value and commercial performance.
• Own customer growth targets and drive measurable improvements across the lifecycle.
• Lead test-and-learn approaches across audiences, messaging, and journeys.
• Collaborate with Finance, Product, CRM, and agency partners to deliver objectives.

Skills

Growth marketing

CRM

Lifecycle marketing

Forecasting

Tools

Salesforce Marketing Cloud

Braze

Job description

Senior Customer Growth & Lifecycle Marketing Manager - 12m FTC

• Senior Customer Growth & Lifecycle Marketing Manager - 12m FTC

About The Role

At Simplyhealth, we're on a mission to improve access to healthcare for all in the UK. As we continue to invest in how we engage, grow and retain our customer base, we're looking for a Senior Customer Growth & Lifecycle Marketing Manager to play a key role in shaping the future of our growth marketing capability.

This is a genuine builder role. Working alongside our strategic partners and cross-functional teams across the business, you'll help develop how we use customer insight, CRM, propositions, content, creative and technology to deliver more relevant customer experiences and stronger commercial outcomes.

You'll own agreed growth targets across our On Demand products and existing customer base, driving improvements in conversion, product adoption, cross-sell, renewal, customer lifetime value and revenue. This role combines strategic thinking with hands-on delivery. One day you could be identifying customer growth opportunities through data and insight; the next, you'll be shaping propositions, refining copy, designing customer journeys or optimising campaign performance.

Key responsibilities include:

• Developing a deep understanding of customer needs, behaviours and motivations to identify growth opportunities.
• Owning customer growth targets and driving measurable improvements across the customer lifecycle.
• Creating and delivering growth and lifecycle marketing strategies that improve customer value and commercial performance.
• Working with Finance to forecast performance, identify risks and recommend actions to achieve growth targets.
• Leading a test-and-learn approach across audiences, propositions, messaging, creative and customer journeys.
• Using experimentation and performance data to optimise conversion and scale successful activity.
• Identifying friction points across customer journeys and collaborating with Product, Digital and CRM teams to improve outcomes.
• Bringing strong creative judgement to campaigns, content and proposition development.
• Building new marketing capabilities, processes and frameworks that support long-term growth.
• Working closely with CRM, Data, Product, Finance, Proposition and agency partners to deliver customer and commercial objectives.

About You

We're looking for a commercially minded growth marketer who thrives on turning customer insight into measurable business results. You'll be equally comfortable discussing strategy with senior stakeholders as you are rolling up your sleeves to improve campaigns, journeys and customer experiences.

To be successful in this role, you'll bring:

• Strong B2C growth marketing experience with a deep understanding of customer behaviour and value creation.
• Experience owning growth targets and improving performance across the customer lifecycle.
• A track record of working with commercial and finance teams to forecast performance and deliver growth outcomes.
• Expertise in developing customer journeys, propositions, campaigns and messaging that drive measurable results.
• Strong lifecycle marketing and CRM experience, including platforms such as Salesforce Marketing Cloud, Braze or similar -marketing automation tools.
• Excellent analytical skills combined with creative thinking and commercial awareness.
• Outstanding written communication skills and strong attention to detail.
• Experience leading experimentation programmes and using data to optimise performance.
• The ability to influence and collaborate with a wide range of stakeholders.
• Experience building new processes, frameworks or ways of working that drive long-term success.

Experience within healthcare, financial services, insurance, membership organisations or other regulated customer-focused environments would be advantageous.

Most importantly, you'll be someone who combines curiosity, creativity and commercial thinking with a passion for improving customer experiences and driving sustainable growth.

Your Recruitment Journey

We're committed to creating a recruitment experience that is fair, inclusive and accessible for everyone. We want every candidate to have the opportunity to demonstrate the skills, experience and behaviours that will help them succeed at Simplyhealth.

Your recruitment journey will include:

• Application
• Introductory conversation with our Talent Acquisition Team
• Interview with the Hiring Manager
• Assessment activity
• Final interview
• Offer

This is an Andover-based role, with regular collaboration from our Hampshire head office alongside our smart working approach and flexible remote working arrangements. Some UK travel and occasional overnight stays may be required.

If you require any adjustments during the recruitment process, we'll be happy to support you. We're committed to creating an inclusive workplace where everyone can thrive while helping us improve access to healthcare for all.