Senior CRO Manager — Paid Acquisition & Landing Pages

Betty; Greater London; Vor Ort; GBP 65.000 - 90.000; Vollzeit

Benefits dieser Stelle

Career and skills development

Fun and collaborative team environment

New modern office space

Zusammenfassung

Betty UK is hiring a senior CRO Manager to optimize paid acquisition funnels across web campaigns. You’ll own post-click experiences, design, test, and optimize landing pages, and drive conversion-led growth with UA, creative, and analytics teams.

The role requires hands-on CRO experience, strong A/B testing skills, and a data-driven mindset to improve visitor-to-registration-start conversions at scale.

Qualifikationen

• 2+ years of hands-on CRO, growth, experimentation or digital acquisition experience.
• Hands-on experience building paid landing pages with Unbounce or similar tools.
• Strong understanding of the relationship between paid media, creative, audience targeting and landing-page conversion.
• Experience designing and analyzing A/B tests with hypothesis creation and statistical interpretation.
• Strong analytical skills with GA4, Tableau or similar analytics platforms.
• Understanding of UX, messaging hierarchy and conversion psychology.
• Able to collaborate with designers and independently run landing-page experiments.
• Able to link CRO improvements to broader UA metrics beyond conversion rate.

Aufgaben

• Own paid landing page conversion: build and optimize Unbounce pages for Google, Meta, and other channels to increase registration-start conversion.
• Own ad-to-landing-page continuity: ensure messaging carries from ad to landing page.
• Create and test landing experiences by traffic source, campaign, audience, device and market.
• Run CRO tests: design and execute A/B tests on paid pages, optimizing messaging, hierarchy, offers, CTAs.
• Manage experimentation pipeline: identify opportunities, form hypotheses, and prioritize experiments.
• Measure commercial impact: evaluate experiments on downstream acquisition metrics and user quality.
• Collaborate with UA team to improve paid media efficiency and traffic segments.
• Translate learnings with Creative and Design to refine messaging and concepts.
• Define success metrics and guardrails; analyze results and scale validated tests.

Kenntnisse

CRO

Growth

Experimentation

Performance marketing

Digital acquisition

Landing page optimization

Unbounce

GA4

Tableau

UX fundamentals

Cross-functional collaboration

Full-funnel optimization

Communication skills

Tools

Unbounce

GA4

Tableau

Jobbeschreibung

Betty UK is hiring a senior CRO Manager to optimize paid acquisition funnels across web campaigns. You’ll own post-click experiences, design, test, and optimize landing pages, and drive conversion-led growth with UA, creative, and analytics teams.

The role requires hands-on CRO experience, strong A/B testing skills, and a data-driven mindset to improve visitor-to-registration-start conversions at scale.