Senior CRO Lead - Paid Acquisition & Landing Pages

Betty Gaming CA Ltd.; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Career development

Collaborative team environment

Modern office space

Job summary

Betty CA in London is seeking a senior CRO Manager focused on Paid Acquisition to improve conversion across Web, iOS and Android. You will own landing-page experiments, create and test paid experiences, and align ad messages with post-click experiences to lift registrations.

You will work with User Acquisition, Creative, Design, Product and Analytics to identify opportunities, run A/B tests, and measure impact on overall UA performance.

Qualifications

• Hands-on experience in CRO, growth, experimentation, and digital acquisition.

Responsibilities

• Own paid landing page conversion: build and optimize Unbounce landing pages for paid campaigns across Google, Meta, and other channels.

Skills

CRO

Growth

Experimentation

Performance Marketing

Digital Acquisition

GA4

Tableau

ASO

UX

Conversion Psychology

Team Collaboration

Communication

Tools

Unbounce

GA4

Tableau

Job description

Betty CA in London is seeking a senior CRO Manager focused on Paid Acquisition to improve conversion across Web, iOS and Android. You will own landing-page experiments, create and test paid experiences, and align ad messages with post-click experiences to lift registrations.

You will work with User Acquisition, Creative, Design, Product and Analytics to identify opportunities, run A/B tests, and measure impact on overall UA performance.