Senior CRO Lead — Cross‑Platform Funnel Growth

Betty; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Performance-based bonus

Career and skills development

Job summary

Betty, a leading entertainment company, seeks a senior CRO Lead to own the acquisition funnel from visit to deposit across iOS, Android, and Web. This hands-on IC role designs experiments, writes specs for the dev team, and measures results independently to boost registrations and first deposits.

You'll drive optimization of registration flows, home/landing pages, and checkout experiences, while managing GTM/Segment tracking, GA and Tableau analysis, and cross-functional alignment with

Qualifications

• 6+ years hands-on CRO or experimentation with measurable funnel improvements.
• Experience optimizing across web and native mobile apps (iOS/Android).
• Familiarity with KYC/identity-verification friction is a plus.
• SQL is an advantage; AGCO/Ontario iGaming rules familiarity is a bonus.
• Strong ability to design experiments and clearly specify for engineers.
• Excellent written and verbal communication to influence cross-functional teams.

Responsibilities

• Own registration to completion across iOS, Android, and Web; diagnose and fix friction.
• Own visit-to-registration start; optimize home/landing pages by source and device.
• Own deposit conversion; collaborate with Payments to smooth flow.
• Own the experiment pipeline; design tests and prioritize high impact work.
• Own measurement and reporting; maintain GTM/Segment tracking and GA/Tableau analyses.
• Own stakeholder alignment; present test plans and results to marketing, product, design, and dev.

Skills

CRO

Experimentation

A/B testing

Multivariate testing

Analytics

UX / psychology

Cross-functional collaboration

Tools

GA

Tableau

GTM

Segment

SQL

Job description

Betty, a leading entertainment company, seeks a senior CRO Lead to own the acquisition funnel from visit to deposit across iOS, Android, and Web. This hands-on IC role designs experiments, writes specs for the dev team, and measures results independently to boost registrations and first deposits.

You'll drive optimization of registration flows, home/landing pages, and checkout experiences, while managing GTM/Segment tracking, GA and Tableau analysis, and cross-functional alignment with