CRO Senior Specialist

Canon EMEA; Greater London; Hybrid; GBP 47,863 - 56,310; Full time

Benefits offered by this job

Hybrid working

Bonus 10%

Pension scheme

Canon product discounts

Job summary

Canon EMEA is seeking an Experimentation & Conversion Rate Optimisation Senior Specialist to lead the ITCG Digital CRO programme across e-Commerce sites, brand sites, Amazon, apps, emails and paid media. You will drive A/B and MVT testing, partner with agencies, and push 1:1 personalisation using AI tools.

This role requires 3+ years managing CRO across multiple channels in the ITCG environment, with strong analytics and cross-functional collaboration capabilities. Hybrid working is offered.

Qualifications

• Proven experience leading CRO/MVT programs across multiple sites.
• Advanced analytics and UX collaboration skills.
• Familiarity with tagging and data collection platforms.

Responsibilities

• Oversee CRO programme across EMEA ITCG digital channels.
• Collaborate with stakeholders to drive testing priorities.
• Manage agency partners and QA processes.
• Develop business cases for tests and coordinate implementation.
• Advocate for digital experimentation and knowledge sharing.
• Benchmark and improve experimentation maturity.

Skills

A/B testing

MVT testing

Optimizely

ContentSquare

Google Analytics/GA4

UX principles

HTML/CSS/JavaScript

Data analysis

Interpersonal skills

Project management

Acquisition channels (SEO, PPC, CRM)

Personalisation strategies

Tools

Optimizely

ContentSquare

Google Analytics

Tealium iQ

Audience Stream

Job description

Job Description

As an Experimentation & Conversion Rate Optimisation (CRO) Senior Specialist, you will oversee the EMEA ITCG Digital CRO programme across all ITCG digital channels, including e-Commerce sites, brand websites, Amazon, mobile apps, email and paid media landing experiences. Your role involves fostering a culture of testing, implementing robust A/B and MVT testing strategies, and aiming to increase website conversion rates and customer value across the full ITCG digital ecosystem to drive incremental revenue growth and improve the digital customer experience.

Responsibilities

• Performance Optimisation: Drive optimisation initiatives through comprehensive testing roadmaps across customer acquisition, conversion, and retention phases, collaborating with internal business stakeholders and ensuring optimisation coverage across ITCG websites, apps, emails and paid media landing experiences.
• Partnership Management: Supervise daily and weekly activities of agency partners to drive results. This includes ideation, testing prioritisation, brief reviews, UAT testing and QA, reviewing post-test results, and monitoring high-level programme KPIs.
• Cross-Functional Collaboration: Engage with key cross-functional teams throughout the CRO process to identify optimal solutions for complex customer problems, share results with internal stakeholders and the leadership team, and promote a culture of experimentation across all ITCG digital channels.
• Implementation of Successful Tests: Develop business cases for new functionalities based on successful tests and coordinate with IT for live site implementation and broader channel deployment where relevant.
• Advocacy and Education: Act as an ambassador for digital experimentation within the organisation by proactively sharing insights and the value of optimisation initiatives.
• Continuous Improvement: Continuously learn from industry peers and benchmark experimentation maturity against leading brands to elevate Canon’s digital optimisation capabilities.
• Personalisation Strategy: Spearhead the development and implementation of tailored strategies for all ITCG digital channels, aiming to advance towards 1:1 personalisation. Utilise cutting-edge technologies such as AI and recommendation engines to drive transformative enhancements.
• Digital Experimentation Tools Relationship Lead: Spearhead the relationship with digital experimentation tools vendors such as ContentSquare and Optimizely, scheduling regular meetings and QBRs to maximise tool utilisation and ensure comprehensive training for business users.
• Expertise: Be recognised as an in-house expert in the use of Optimizely, ContentSquare, Google Analytics, and survey tools.
• Experimentation Framework Governance: Own and evolve experimentation frameworks, governance models, prioritisation structures, and statistical standards to ensure test quality and alignment with business goals.

Skills and Knowledge Required

• Expert knowledge of A/B and MVT testing programs (e.g., Optimizely)
• Expert knowledge of customer experience intelligence tools (e.g., ContentSquare)
• Advanced knowledge of analytics platforms (e.g., Google Analytics/GA4)
• Some experience with Tealium iQ and Audience Stream for leveraging data collection and onsite personalisation would be an advantage
• Good understanding of user experience (UX) principles and practices, and experience working closely with UX & UI Designers
• Basic knowledge of HTML, CSS, and JavaScript
• Strong analytical skills to interpret data and make data-driven decisions
• Excellent interpersonal skills with the ability to communicate effectively and concisely
• Good project and time management skills with the ability to deliver on time and to a high quality
• Good understanding of online marketing acquisition channels (SEO, PPC, CRM) and how they work together with CRO
• Experience with site personalisation strategies and implementation

Experience Required

• 3+ years’ experience in managing CRO/ experimentation programmes across multiple EMEA sites (can be either agency or client-side)
• Proficiency with both client and server-side experimentation
• Proven optimisation across multiple channels—websites, apps, Amazon, emails and paid media
• Strong track record in managing CRO agencies and technology partners
• Demonstrated ability to scale experimentation programmes across regions and channels

Canon Core Behaviours

• Drive for results
• Focus on the Customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People orientated
• Caring for self and others

Salary & Benefits

Salary: £47,863- £56,310 per annum, plus 10% bonus (dependent on experience).

• Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
• Enjoy hybrid working (3 days in office, 2 from home)
• Benefit from flexible hours, professional development, and a wide range of perks
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
• Be part of a company that values sustainability, inclusion, and your personal growth
• Great transport links – Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site