Senior CRO Analyst

Michael Page; Leeds; On-site; GBP 55,000 - 65,000; Full time

Benefits offered by this job

Company pension

Private healthcare and life insurance

Job summary

Michael Page is seeking a Senior CRO Analyst to lead conversion optimisation across UK markets from West Yorkshire to Greater Manchester. You will own the experimentation roadmap, analyse customer journeys, and translate insights into measurable revenue improvements.

You will build and run an end-to-end testing programme using GA4, FullStory and SQL, evaluating results and presenting clear commercial recommendations to senior stakeholders while collaborating with Product, Marketing and Sales

Qualifications

• 5+ years' experience within CRO, experimentation or optimisation.
• Hands-on SQL experience.
• Experience with web analytics and customer behaviour tools such as GA4 and FullStory.
• Experience with experimentation platforms such as Kameleoon, Optimizely, AB Tasty or VWO.

Responsibilities

• Own the conversion and optimisation roadmap.
• Analyse customer behaviour to identify friction points throughout customer journeys.
• Analyse A/B tests and experimentation initiatives.
• Use tools such as FullStory, GA4 and SQL-based data analysis to uncover actionable insights.
• Quantify opportunities through commercial business cases and revenue forecasting.
• Evaluate test results and translate findings into clear recommendations.
• Partner with Product, Marketing and Sales teams to deliver improvements.
• Build a culture of experimentation and evidence-based decision making.
• Measure the commercial impact of optimisation initiatives and report outcomes to senior stakeholders.
• Leverage AI tools and emerging technologies to improve analysis, insight generation and testing effectiveness.

Skills

CRO expertise

A/B testing

SQL

GA4

FullStory

Kameleoon

Optimizely

AB Tasty

VWO

Stakeholder management

Tools

GA4

FullStory

Job description

As a Senior CRO Analyst in West Yorkshire/Greater Manchester, you will use conversion rate optimisation insight to improve customer journeys for major player within the Leisure Industry across the UK, EU and US. As part of the Marketing team, you will identify opportunities, test changes and help improve customer conversation rates and sales performance.

Client Details

The organisation operates in the Leisure, Travel & Tourism sector in the North West (West Yorkshire and Greater Manchester)

Description

Reporting into the CMO and partnering with Digital Marketing Manager and Product Marketing Manager, you'll own conversion optimisation, helping identify opportunities to improve customer experience, increase conversion rates and deliver measurable revenue growth.

You'll build and lead an experimentation programme, using customer behaviour data, testing methodologies and commercial analysis to influence decisions across Product, Marketing and Sales teams.

• Own the conversion and optimisation roadmap
• Analyse customer behaviour to identify friction points throughout customer journeys
• Analyse A/B tests and experimentation initiatives.
• Use tools such as FullStory, GA4 and SQL-based data analysis to uncover actionable insights.
• Quantify opportunities through commercial business cases and revenue forecasting.
• Evaluate test results and translate findings into clear recommendations.
• Partner with Product, Marketing and Sales teams to deliver improvements.
• Build a culture of experimentation and evidence-based decision making.
• Measure the commercial impact of optimisation initiatives and report outcomes to senior stakeholders.
• Leverage AI tools and emerging technologies to improve analysis, insight generation and testing effectiveness.

Profile

We're looking for a proactive and commercially minded Senior CRO Analyst or Digital Optimisation Analyst who enjoys solving complex customer journey challenges and translating insight into measurable business outcomes.

You will likely have:

• 5+ years' experience within CRO, experimentation or optimisation.
• Proven experience analysing A/B testing programmes.
• Hands‑on SQL experience.
• Experience using web analytics and customer behaviour tools such as GA4 and FullStory.
• Experience with experimentation platforms such as Kameleoon, Optimizely, AB Tasty or VWO.
• The ability to build business cases and quantify commercial opportunity.
• Strong stakeholder management and communication skills.
• A highly autonomous approach and confidence making recommendations to senior leaders.

Job Offer

Permanent Senior CRO Analyst position based West Yorkshire / Greater Manchester

Salary of £55,000 to £65,000, with wiggle room, for the right candidate

Bonus of up to 30%.

• Company pension.
• Private healthcare and life insurance.

People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best