Digital Analyst

Forward Role; Leeds; Hybrid; GBP 41,000 - 50,000; Full time

Benefits offered by this job

Hybrid + flexible working

Two days in Leeds per week

Growth opportunities

Job summary

Forward Role is helping a specialist digital analytics consultancy hire a Digital Analyst in Leeds with hybrid working. The role focuses on turning data into actionable CRO insights for ecommerce, retail and FMCG clients, with ownership and development opportunities.

The position requires hands-on GA4/GTM, SQL querying, and dashboarding in Power BI or Looker Studio, plus the ability to present clear recommendations to stakeholders.

Qualifications

• Hands-on experience with GA4 and GTM.
• Experience with A/B testing tools (Optimizely, VWO, AB Tasty or Adobe Target).
• Strong SQL, with ability to query BigQuery or data warehouses.
• Experience creating dashboards in Power BI or Looker Studio.
• Solid understanding of statistics behind testing and significance.
• Clear, confident communicator with clients and stakeholders.
• Well organized and able to manage multiple client projects.

Responsibilities

• Bring together data from GA4, GTM, Google Ads, Meta and BigQuery into dashboards and reports.
• Review funnels on client sites to identify drop-offs and revenue loss.
• Evaluate A/B/multivariate tests, form hypotheses, and report results and impact.
• Use heatmaps and session data to prioritize what to test next.
• Explain findings to stakeholders from technical teams to marketing leads.
• Assist tagging, event tracking and data layer setup.
• Explore AI into day-to-day workflows and client solutions.
• Stay updated on platform changes and CRO best practices.

Skills

CRO

Clear communication

Multitasking

Tools

GA4

GTM

BigQuery

Power BI

Looker Studio

Optimizely

VWO

AB Tasty

Adobe Target

Job description

Our client is a specialist digital analytics consultancy. They’re looking for a Digital Analyst to join them during a period of growth.

Digital Analyst

Leeds/hybrid

Up to £45,000

This consultancy partners with global brands and agencies to turn complex data into clear, actionable conversion strategies, working across e-commerce, retail and FMCG. Great opportunity for an Analyst with 1-3 years of experience looking for a role with impact, ownership and development.

The Role

You’ll support a range of client accounts, looking at how users behave online to inform CRO test ideas and reporting. It’s a hands-on role for someone who enjoys getting stuck into the data and is comfortable with tagging and technical marketing, but who can also explain what the numbers mean in a way that lands with client stakeholders.

• Bring together data from GA4, GTM, Google Ads, Meta and BigQuery, and turn it into clear dashboards and reports
• Review conversion funnels on client websites and campaigns to find where users drop off and where revenue is being lost
• Evaluate A/B and multivariate tests, form hypotheses from the data and report on results and commercial impact
• Draw on heatmaps, session recordings and on-site behaviour tools to prioritise what to test next
• Talk stakeholders through your findings and recommendations, from technical teams to senior marketing leads
• Work alongside the team on tagging, event tracking and data layer set-up
• Help bring AI into day-to-day workflows and client solutions
• Stay on top of platform updates, measurement changes and CRO best practice

What’s on offer

• Salary of up to £45,000 + benefits
• Hybrid + flexible working, with two days a week in Leeds
• Join the business at an exciting time of growth
• A smaller, more personal environment where your work is noticed
• The chance to help build and shape the CRO function as it expands

Essential requirements

• Strong CRO, digital analytics or a similar performance marketing role
• Hands-on experience with GA4 and GTM, plus an A/B testing tool such as Optimizely, VWO, AB Tasty or Adobe Target
• Confident SQL, with experience querying data warehouses (BigQuery ideally)
• Experience creating dashboards and reports in Power BI, Looker Studio or a similar tool
• A good grasp of the statistics behind testing, including significance, confidence intervals and sample sizes
• Clear, confident communicator, both written and spoken
• Well organised, and able to keep several client projects moving at once

Bonus points for:

• Experience with heatmap or session replay tools such as Hotjar, Contentsquare or Microsoft Clarity
• Knowledge of ad platform data and attribution modelling
• Python
• Some familiarity with CMS platforms and front-end basics (HTML, CSS, JavaScript)