Senior /CRM Specialist (9 month contract)

TN United Kingdom; Waltham Cross; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading company is seeking a Senior CRM Specialist for a 9-month contract in Waltham Cross. The role involves collaborating with marketing and product teams to enhance customer engagement and retention through effective CRM strategies. The ideal candidate will have strong project management skills and a deep understanding of CRM software. This position offers an exciting opportunity to contribute to a dynamic team focused on driving customer loyalty and engagement.

Qualifications

• Minimum 3 years of experience in growth, marketing, CRM or BA roles.
• Excellent command of English; Mandarin proficiency is a bonus.

Responsibilities

• Collaborate with cross-functional teams for effective GTM strategies.
• Manage end-to-end segmentation, automation, and reporting of the user lifecycle.

Skills

Research

Communication

Project Management

Tools

Braze

Hubspot

Salesforce

Job description

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Senior /CRM Specialist (9 month contract), Waltham Cross

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Client:

Crypto.com

Location:

Waltham Cross, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

e0cac395c0bc

Job Views:

4

Posted:

12.05.2025

Expiry Date:

26.06.2025

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Job Description:

The Senior / CRM Specialist will report directly to the CRM Manager and work closely with in-house marketing, product, and creative teams. The Specialist must demonstrate a deep understanding of the company's product, identify consumer touchpoints, and propose actionable items to meet customers' needs. The ideal candidate should possess strong research and communication skills, be highly organized and detail-oriented, and be capable of managing multiple projects simultaneously.

Responsibilities

• Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
• Assist CRM Manager in planning and executing CRM & campaign programs
• Manage end-to-end segmentation, automation, optimisation, evaluation, and reporting of the user lifecycle
• Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)
• Analyze and enhance CRM initiatives through A/B testing

Requirements

• Minimum 3 years of experience in growth, marketing, CRM or BA roles
• Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a must
• Robust knowledge of digital assets, trading, and derivatives
• Interest in and familiarity with financial news preferred
• Proficient in delivering campaigns and managing automation with rigorous A/B testing
• Excellent command of English; Mandarin proficiency is a bonus
• Excellent project management and communication skills
• Demonstrates a strong sense of ownership, responsibility, and commitment