Senior /CRM Specialist (9 month contract)

TN United Kingdom; London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading company in the financial sector is seeking a Senior CRM Specialist for a 9-month contract in London. The role involves collaborating with various teams to enhance CRM strategies and manage user engagement metrics. Ideal candidates will have a strong background in marketing and CRM, with proficiency in tools like Braze and Salesforce. This position offers an opportunity to contribute significantly to the company's growth initiatives.

Qualifications

• Minimum 3 years of experience in growth, marketing, CRM or BA roles.
• Excellent command of English; Mandarin proficiency is a bonus.

Responsibilities

• Collaborate with cross-functional teams for effective GTM strategies.
• Manage end-to-end segmentation, automation, and reporting of the user lifecycle.

Skills

Communication

Project Management

Ownership

Tools

Braze

Hubspot

Salesforce

Job description

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Senior /CRM Specialist (9 month contract), London

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Client:

Crypto.com

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

abf3183c124d

Job Views:

4

Posted:

12.05.2025

Expiry Date:

26.06.2025

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Job Description:

Responsibilities

• Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
• Assist CRM Manager in planning and executing CRM & campaign programs
• Manage end-to-end segmentation, automation, optimisation, evaluation, and reporting of the user lifecycle
• Drive platform retention, loyalty, engagement, and usage metrics DAU/MAU, purchases)
• Analyze and enhance CRM initiatives through A/B testing

Requirements

• Minimum 3 years of experience in growth, marketing, CRM or BA roles
• Familiarity with CRM software Braze, Hubspot, Salesforce) is a must
• Robust knowledge of digital assets, trading, and derivatives
• Interest in and familiarity with financial news preferred
• Proficient in delivering campaigns and managing automation with rigorous A/B testing
• Excellent command of English; Mandarin proficiency is a bonus
• Excellent project management and communication skills
• Demonstrates a strong sense of ownership, responsibility, and commitment