CRM Executive

Office Collective; Watford; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

Join a dynamic and innovative digital marketing agency as a CRM Executive, where you'll play a pivotal role in enhancing customer retention strategies. This exciting position involves creating personalized campaigns across various channels, including email and SMS, to engage customers effectively. With a focus on data-driven marketing, you'll collaborate with talented teams to optimize the customer journey and drive results. This is a fantastic opportunity for a motivated individual with a passion for CRM and digital marketing, especially within the gaming sector. If you're ready to elevate your career in a forward-thinking environment, this role is perfect for you.

Benefits

Free gym membership

Private healthcare and dental cover

Annual bonus scheme

Stock options

Daily breakfast and lunch by in-house chef

Free on-site parking

Qualifications

• At least one year of CRM or digital marketing experience.
• Strong understanding of customer lifecycle marketing.

Responsibilities

• Plan and execute multi-channel marketing campaigns.
• Track and analyze CRM performance for improvements.

Skills

CRM Management

Digital Marketing

Data Analysis

Multi-channel Campaign Planning

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Systems

Email Marketing Tools

Data Analytics Platforms

Job description

This range is provided by Office Collective. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Office Collective

We specialise in growing your business | A London-based boutique recruitment agency specialised in matching skillset, personality & long-term…

CRM Executive

Location: Watford (Hybrid – 2 days WFH) | Moving to Camden in August (Hybrid – 1 day WFH)

Our client is a fast-growing, data-driven digital marketing agency that partners with top online gaming brands to deliver high-impact customer engagement and retention strategies. With a talented team, industry-leading tools, and a performance-first culture, they’re redefining CRM in the iGaming space—and they’re looking for a driven CRM Executive to join them.

The Role

As CRM Executive, you’ll be at the centre of the customer retention strategy, creating and executing personalised multi-channel campaigns across email, SMS, and push notifications. Your mission will be to enhance the player journey, improve engagement, and increase lifetime value through data-led, creative marketing.

This is a fantastic opportunity for someone with at least one year of CRM or digital marketing experience—ideally within the gambling, gaming, or betting sector—who is ready to take their skills to the next level.

Key Responsibilities

• Plan and execute multi-channel marketing campaigns focused on retention and reactivation
• Optimise the customer lifecycle using insights and data-driven strategies
• Collaborate with internal teams to deliver compelling, on-brand content and assets
• Track and analyse CRM performance, identifying areas for improvement
• Use CRM tools and automation platforms to streamline and enhance campaign effectiveness
• Conduct A/B testing to continuously refine and improve campaign performance

What We’re Looking For

• At least one year of CRM or digital marketing experience
• Previous experience in the iGaming, gambling, or betting sector is essential
• Strong understanding of customer lifecycle marketing and multi-channel campaign planning
• Hands-on experience with CRM systems and data analysis
• Analytical, detail-oriented, and highly organised
• A proactive self-starter with excellent communication skills and a results-driven mindset

What’s in It for You

• Clear career growth and development path
• Free gym membership
• Private healthcare and dental cover
• Annual bonus scheme and stock options
• Breakfast and lunch prepared daily by an in-house chef
• Free on-site parking or a short 5-minute walk from Watford Junction

This is an exciting opportunity for a CRM professional who wants to play a key role in a growing, forward-thinking marketing team. If you’re passionate about CRM, performance marketing, and the gaming industry, we’d love to hear from you. Apply now to make your next move count.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Gambling Facilities and Casinos

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