Senior /CRM Specialist (9 month contract) | London, UK

Crypto.com; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the financial technology sector is looking for a Senior CRM Specialist for a 9-month contract. The role involves driving user engagement and retention through effective CRM strategies and collaboration with various teams. The ideal candidate should possess strong organizational and communication skills, along with experience in CRM software and digital assets. This is an exciting opportunity to contribute to an emerging e-commerce platform in a dynamic environment.

Qualifications

• Minimum 3 years of experience in growth, marketing, CRM, or related roles.
• Strong knowledge of digital assets, trading, and derivatives.

Responsibilities

• Collaborate with cross-functional teams to develop effective GTM strategies.
• Drive metrics such as platform retention, loyalty, engagement, and usage.

Skills

Organizational Skills

Communication

Research Skills

Project Management

Tools

CRM Software

Braze

Hubspot

Salesforce

Job description

Senior / CRM Specialist (9 month contract)

Crypto.com is seeking a Senior or CRM Specialist for a 9-month contract to support the execution of cross-channel communications for our emerging e-commerce platform. Key responsibilities include driving platform retention, engagement, and usage metrics through channels such as push notifications, email, and in-browser messages.

The Senior / CRM Specialist will report directly to the CRM Manager and collaborate closely with marketing, product, and creative teams. The candidate must have a deep understanding of the company's products, identify customer touchpoints, and propose actionable strategies to meet customer needs. The ideal candidate should be highly organized, detail-oriented, possess strong research and communication skills, and be capable of managing multiple projects simultaneously.

Responsibilities

• Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) to develop effective GTM strategies.
• Assist the CRM Manager in planning and executing CRM campaigns and programs.
• Manage segmentation, automation, optimization, evaluation, and reporting of the user lifecycle.
• Drive metrics such as platform retention, loyalty, engagement, and usage (e.g., DAU/MAU, purchases).
• Analyze and improve CRM initiatives through A/B testing.

Requirements

• Minimum 3 years of experience in growth, marketing, CRM, or related roles.
• Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is essential.
• Strong knowledge of digital assets, trading, and derivatives.
• Interest in and familiarity with financial news is preferred.
• Proficient in executing campaigns and managing automation with rigorous A/B testing.
• Excellent command of English; Mandarin proficiency is a plus.
• Strong project management and communication skills.
• Demonstrates ownership, responsibility, and commitment.