Senior CRM Manager

Center Parcs; Nottingham; Hybrid; GBP 54,000 - 64,000; Full time

Job summary

Join a leading vacation company as a Senior CRM Manager, overseeing the complete CRM strategy across various brands. This hybrid position combines office and home working, focusing on data-driven marketing strategies to boost revenue while managing team performance and budget effectively.

Qualifications

• Strong data and analysis experience to drive commercial decisions.
• Excellent communication and organizational skills.
• Strong people management experience.

Responsibilities

• Responsible for the full end-to-end CRM strategy across multiple brands.
• Maximize commercial marketing and achieve revenue and bookings targets.
• Maintain control of the budget and performance.

Skills

Data analysis

Communication

Organizational skills

People management

Job description

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We’re a thriving team passionate about working together to deliver excellence, all in a natural forest environment.

Welcome to Center Parcs – the number one choice for short break holidays, employing a team of over 10,000 across Head Office and six separate villages located in the UK and Ireland.

SENIOR CRM MANAGER | Up to £64,000 per annum plus 18% bonus scheme

Hybrid role with both office and home-working

This is an exciting opportunity to join our Digital team as Senior CRM Manager.

This role is responsible for the full end-to-end CRM strategy across all of our brands - Center Parcs (CP), Aqua Sana Spa (AS) & Corporate Events (B2B) – along with the Leisure and Food, Beverage & Retail (FB&R) divisions for both the UK and Ireland.

This will include planning, data selections, workflows, copy, creative, onward journeys, functioning and appropriate links, pre-deployment testing, analysis, performance, test and learn, database health management and Email/SMS/Push system management.

Other responsibilities will include maximising commercial marketing and aiming to achieve the revenue and bookings targets, working with the appropriate stakeholders to achieve this. Maintaining an excellent control of the budget and performance is imperative, as well as building a great understanding of all available channels (and how they work together) along with the tools involved.

The successful candidate will have strong data and analysis experience to drive commercial decisions and strategy. Excellent communication and organisation skills along with strong people management experience is also required.

HOURS OF WORK

You will be contracted to work 150 hours per 4-week period (37.5 hours per week). Normal working hours are 9am to 5pm, Monday to Friday. However, dynamic working is available whereby the earliest start time is 7am and the latest finish time is 7pm.