CRM Manager

Harnham; Sheffield; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

A leading company is seeking a CRM Manager to oversee multi-channel communications strategies aimed at B2B and B2C audiences. This hybrid role requires expertise in campaign delivery and customer journey automation, essential for enhancing the brand's messaging and customer engagement.

Qualifications

• Proven experience in CRM and lifecycle marketing.
• Hands-on experience with campaign building.
• Confident using customer data for personalisation.

Responsibilities

• Own and execute multi-channel CRM campaigns.
• Build automated customer journeys.
• Collaborate with teams to align messaging.

Skills

CRM

customer communications

lifecycle marketing

personalisation

data analysis

Tools

Braze

Job description

CRM Manager

4 days ago Be among the first 25 applicants

This range is provided by Harnham. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Harnham

Senior Recruitment Consultant | Data Science, MLOps, AI | North of England and Midlands

CRM Manager

Location: Sheffield (Hybrid – 2 to 3 days/week in office)

Salary: Up to £75,000

The Company

A high-growth consumer brand is looking to hire a CRM Manager to lead its multi-channel communications strategy. With a growing customer base and multiple product lines, the business is investing in automation, personalisation, and data-driven messaging across both B2B and B2C audiences.

The Role

As CRM Manager, you’ll take full ownership of lifecycle strategy and campaign delivery across email, push, and in-app. This is a hybrid role combining strategic planning with hands-on execution—designing customer journeys, building automated flows, and driving performance through personalisation and insight. You’ll also act as a key stakeholder in CRM tech, ensuring platform optimisation and clean integrations across teams.

Key Responsibilities

• Own and execute multi-channel CRM campaigns for B2B and B2C audiences
• Build automated journeys using behavioural and transactional triggers
• Drive personalisation through segmentation and dynamic content
• Collaborate with commercial, marketing, and data teams to align messaging with business goals
• Monitor and report on campaign performance, identifying areas to optimise
• Maintain data integrity and ensure smooth platform performance

Skills & Experience

• Proven experience in CRM, customer communications, or lifecycle marketing
• Hands-on experience with campaign building and journey automation
• Proficient with CRM platforms – Braze strongly preferred
• Confident using customer data for personalisation and segmentation
• Strong communicator with a performance-focused mindset
• Experience managing both B2C and B2B communications
• Familiarity with push, in-app, and multi-channel delivery
• Understanding of data flows, integrations, and CRM architecture

Why Apply?

• Shape the CRM strategy of a fast-scaling consumer brand
• Blend strategic ownership with hands-on execution
• Work across both B2B and B2C campaigns
• Salary up to £75,000
• Hybrid working from Sheffield HQ

How to Apply

Send your CV to Daniel Abbasi via the Apply link on this page or connect directly for a confidential discussion.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Staffing and Recruiting

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