CRM Manager

Bumper; Sheffield; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

A fast-growing payments scale-up is looking for a dynamic CRM Manager to lead customer engagement and retention strategies. Based in Sheffield or London, you will work closely with cross-functional teams to optimize CRM efforts and contribute to the success of a multi-award-winning platform.

Benefits

Competitive Salary

Company bonus scheme

Private healthcare with Vitality

26 days holiday + bank holidays

Tax-saving Salary Sacrifice Pension

Cycle to Work and Electric Vehicle schemes

Access to Wellbeing platform with £250 allowance

Bumper Flex policy for work/life balance

Annual company-wide Bumper Retreat

Paid leave for primary and secondary carers

Qualifications

• At least 3 years of experience as a CRM Manager.
• Previous use of major CRM tools.
• Experience in creating and maintaining HTML templates.

Responsibilities

• Drive customer engagement and increase retention rates.
• Own end-to-end planning and delivery of CRM campaigns.
• Monitor and report on CRM campaign performance.

Skills

Data analysis

Customer engagement

Campaign management

Cross-functional collaboration

Problem-solving

Tools

Braze

Hubspot

Salesforce Marketing Cloud

Silverpop

Mailchimp

Job description

Abit about us...

Please allow us to celebrate our own success for a moment... We've built a customer-centric product that is market-leading, and we are smashing it!

We're a multi-award-winning digital payments and insight platform within the automotive industry. We work with over 5,000 automotive retailers, helping drivers to pay for motoring costs, accessories, and other services through a variety of different payment options. Our purpose is to build a solution that gives drivers peace of mind while enhancing customer experience and assisting with dealer profitability.

Bumper is a fast-growing payments scale-up, and we’re excited to continue building on our growth, having completed a successful Series B funding round in 2024!

Our Head Office is in Sheffield City Centre, with offices also based in London and Turkey. We've also expanded further, bringing retailers in Ireland, Germany, Spain, and the Netherlands on board, with the vision of being the leading automotive payment and insights platform.

A bit about the role...

We're on the lookout for a dynamic and passionate CRM Manager to join Bumper in a full-time hybrid role, based out of our Sheffield or London (Hammersmith) office at least three days a week.

In this role, you’ll take the lead on developing and executing CRM strategies that drive customer engagement, loyalty, and retention. You’ll own the end-to-end planning and delivery of CRM and lifecycle marketing campaigns, using data-driven insights to continuously refine our approach and uncover new opportunities for growth.

Reporting directly to our Chief Growth Officer, you’ll collaborate with cross-functional teams across Bumper, from Marketing and Product to Customer Experience, to ensure our CRM efforts are aligned, effective, and impactful.

Day-to-day responsibilities:

• Drive customer engagement and increase retention rates.
• Create campaigns for B2B users to engage and educate them on our payment products, whilst improving B2B activation rates.
• Collaborate with colleagues in the business to optimise retention flows
• Create, manage, and optimise marketing campaigns.
• Create and maintain HTML templates for email marketing campaigns.
• Monitor and report on the performance of CRM campaigns, providing actionable insights.
• Analyse CRM data to identify trends, opportunities, and areas for improvement.
• Implement and manage user segmentation strategies to deliver personalised experiences.

Now a bit about you…

Our Growth team is passionate and enthusiastic, and is looking to welcome a CRM Manager to the team with ashared interest in our scale-up journey and the aim to embed Bumper as the leading payments and insight platform.

What we are looking for in you…

We'd love to hear from you if you're a true team player who enjoys trying new ideas, solving problems, and proactively sharing knowledge. If you're eager to collaborate and come up with innovative solutions, we'd love to hear from you!

Our ideal candidate has...

• At least 3 years of experience as a CRM Manager
• CRM software experience, including using data to drive great customer outcomes
• Previous use of major CRM tools, such as Braze, Hubspot, Salesforce Marketing Cloud, Silverpop & Mailchimp
• Understands data and previous experience inwritingSQL
• Experience in creating and maintaining HTML templates
• Understands the complete user lifecycle including other marketing channels and products

What you'll get from us...

• Competitive Salary
• Company bonus scheme
• Private healthcare with Vitality, and Medicash health cash plan
• We give 26 days holiday + bank holidays, plus volunteer days throughout the year (pro-rated)
• Tax-saving Salary Sacrifice Pension with Aviva
• Salary sacrifice Cycle to Work, Octopus Electric Vehicle, and Nursery fee schemes available!
• For all your well-being and development needs, we give each colleague access to a Wellbeing platform, with an allowance of £250 per year
• Our Bumper Flex policy for better work/life balance
• Annual company-wide Bumper Retreat—a few days of fun, collaboration, and mingling (make sure your passport’s in date!)
• If and when the time comes, we will give 4 months' paid leave to primary carers, and 1 month of paid leave to secondary carers

Perks are nice, but we know perks don’t make up the whole package of a great job. By joining our Bumper team, you'll have the opportunity to be an ambassador for our product & brand, and help us to continue on our winning streak!