Senior CRM Lead: Multichannel Growth for Gaming

Michael Page; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Good Bonus and benefits

Opportunity for career growth

Job summary

A high growth international gaming company is looking for a CRM Lead to manage customer lifecycle strategies. The ideal candidate will have over 7 years of experience in CRM marketing, capable of designing and executing data-driven campaigns across email, SMS, and apps. Responsibilities include segmenting audiences, monitoring KPIs, and ensuring compliance with GDPR. This role is an opportunity to contribute to a growing team with big plans for the future, and it offers a competitive bonus package.

Qualifications

• 7+ years' experience in CRM, lifecycle, or retention marketing.
• Experience working in APP first marketing business in Ecommerce/B2C.
• Proven ability to improve customer engagement and retention.

Responsibilities

• Own and lead CRM strategy across multiple channels.
• Design and execute personalised customer journeys.
• Build and manage audience segmentation using data.

Skills

CRM Management

Email Marketing

Gaming

Ecommerce

Tech

B2C

App

SMS

Mobile Marketing

Strategy

Campaign Management

Tools

Salesforce Marketing Cloud

Braze

Klaviyo

HubSpot

Job description

A high growth international gaming company is looking for a CRM Lead to manage customer lifecycle strategies. The ideal candidate will have over 7 years of experience in CRM marketing, capable of designing and executing data-driven campaigns across email, SMS, and apps. Responsibilities include segmenting audiences, monitoring KPIs, and ensuring compliance with GDPR. This role is an opportunity to contribute to a growing team with big plans for the future, and it offers a competitive bonus package.