Lifecycle CRM Lead: Multi-Channel Campaigns & Optimization

the hive; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

King is seeking aSenior CRM Specialist to own and improve communications across the live game lifecycle. You will manage end-to-end campaign quality, optimisation, and performance to drive daily retention and deep engagement through email, push, in-game messaging, and other channels.

You will segment audiences, test ideas, and collaborate with design, localisation, and external partners. You will track KPIs, extract insights, and help shape the CRM roadmap while ensuring timely QA and

Qualifications

• Deep understanding of lifecycle communications and player engagement.
• Experience designing and executing multi-channel campaigns (email, push, in-game).
• Ability to plan, segment audiences, and optimise campaigns using data.
• Strong collaboration with design, localisation, and external partners.
• QA processes to ensure accurate and timely campaign launches.

Responsibilities

• Plan and operate lifecycle communications designed to engage players at every stage.
• Deliver ad hoc campaigns in response to game, player, and commercial opportunities.
• Execute multi-channel communications across push notifications, email, in-game messaging.
• Coordinate copy, design, localisation and assets across teams.
• Own QA processes to guarantee accurate campaign launches.
• Support seasonal events, new feature launches, live operations, and cross-promotions.
• Track performance metrics and provide actionable insights to the CRM roadmap.
• Collaborate with agency partners on campaign workflows.

Skills

Player-first mindset

Campaign ownership

Multi-channel expertise

Testing & analytics

Cross-functional collaboration

Job description

King is seeking aSenior CRM Specialist to own and improve communications across the live game lifecycle. You will manage end-to-end campaign quality, optimisation, and performance to drive daily retention and deep engagement through email, push, in-game messaging, and other channels.

You will segment audiences, test ideas, and collaborate with design, localisation, and external partners. You will track KPIs, extract insights, and help shape the CRM roadmap while ensuring timely QA and