Senior CRM Strategist: Lifecycle & Retention

960 MIDASPLAYER.COM LIMITED; Greater London; Vor Ort; GBP 60.000 - 90.000; Vollzeit

Zusammenfassung

King is seeking a Senior CRM Specialist to own the end-to-end lifecycle communications for its live game operations. You will drive retention, engagement and reactivation through multi-channel campaigns and continuous optimisation.

You will coordinate content, localisation, QA, and collaboration with design and agency partners to ship high-quality campaigns that delight players and maximise monetisation.

Qualifikationen

• Plan and operate lifecycle communications to engage players at every stage.
• Deliver ad hoc campaigns for immediate opportunities.
• Execute multi-channel communications across push, email, in-game messaging.

Aufgaben

• Build targeted audiences via segmentation.
• Test, iterate and optimise campaign content, timing and channels.
• Track performance metrics like retention, engagement and monetisation.

Kenntnisse

Lifecycle campaigns

Multichannel CRM

Campaign testing

Analytics & KPIs

Tools

Email platforms

Push notifications

Jobbeschreibung

King is seeking a Senior CRM Specialist to own the end-to-end lifecycle communications for its live game operations. You will drive retention, engagement and reactivation through multi-channel campaigns and continuous optimisation.

You will coordinate content, localisation, QA, and collaboration with design and agency partners to ship high-quality campaigns that delight players and maximise monetisation.