Senior CRM Executive

Mamas & Papas Limited; Huddersfield; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An innovative company is seeking a Senior CRM Executive to enhance customer experiences through impactful email marketing strategies. This role offers a unique opportunity to support parents on their journey, fostering confidence and capability. You will be responsible for developing automated email marketing programs, optimizing campaigns based on data-driven insights, and collaborating with various teams to achieve business objectives. With a commitment to sustainability and employee well-being, this forward-thinking organization provides a hybrid work environment and numerous benefits, making it an exciting place to grow your career.

Benefits

33 days holiday, increasing to 40 with service

Company Bonus Schemes

Employer pension contribution from day 1

Staff discounts for family & friends

Subsidised health & critical illness cover

Family-related leave policies

Menopause Friendly Employer

Employee Recognition Schemes

Qualifications

• Experience in digital CRM and email marketing.
• Ability to analyze data and optimize marketing activities.

Responsibilities

• Deliver CRM & email marketing strategy to drive sales.
• Grow and nurture email database for customer engagement.

Skills

CRM Strategy

Email Marketing

Data Analysis

Customer Engagement

GDPR Compliance

Education

Degree in Marketing or related field

Tools

Email Marketing Platforms

CRM Software

Job description

Overview

At Mamas & Papas, our purpose is to inspire and support parents in becoming the best they can be: confident, capable, and loving life with their little ones.

Our passion for parenting is reflected in everything we do, from sourcing advice and designing products to offering experiences and insights. We are an award-winning, global omni-channel nursery and baby brand & retailer, committed to quality. We provide our customers with insights, inspiration, support, tools, and resources to navigate the baby world their way.

About the Role

Through our continued growth and an exciting new chapter in our digital CRM and loyalty program, we are recruiting a SENIOR CRM EXECUTIVE.

Role of Senior CRM Executive

Reporting to our Senior CRM & Personalisation Manager, you will:

1. Deliver the CRM & email marketing strategy, focusing on our customer and premium brand positioning to drive sales and ROI.
2. Grow and nurture the email database to increase customer engagement.
3. Develop automated email marketing programs, creating streamlined and triggered customer journeys to boost sales and brand loyalty.
4. Collaborate closely with retail and brand marketing, ecommerce, creative, design, commercial teams, and IT.
5. Coordinate with the wider digital & marketing team to execute the CRM & email marketing calendar, supporting business objectives.
6. Measure, optimize, and develop marketing activities based on KPIs to drive repeat sales.
7. Make data-driven decisions, identify new opportunities, and act on them, maintaining an analytical approach with a focus on trading plans.
8. Ensure compliance with legislation such as GDPR regarding database and email marketing communications.

What Makes This Role Unique

This CRM role is impactful because it directly supports our customers through their parenting journey, helping them feel confident, capable, and loving. Few CRM roles offer such a meaningful opportunity to make a difference.

If you have a background in Digital CRM or Email Marketing and are looking to work in an innovative, thoughtful business, we encourage you to APPLY TODAY.

Benefits

• 33 days holiday, increasing to 40 with service
• Buy & Sell holiday schemes
• Company Bonus Schemes
• Employer pension contribution from day 1
• Staff discounts for family & friends
• Offers & discounts across external organizations
• Subsidised health & critical illness cover
• Family-related leave policies including maternity, IVF, surrogacy, paternity, adoption, shared parental leave
• Foster Care & Carers Leave
• Support for Loss and Bereavement
• Menopause Friendly Employer
• Employee Recognition Schemes

We are committed to sustainability and creating a future full of opportunity and hope for the next generation.

Work Environment

Head Office offers:

• Hybrid working (3 days in the office)
• Flexi-time schemes
• Free parking, Prayer & Contemplation room, subsidised canteen, free tea & coffee, Games & TV rooms, and more.

Note: Benefits are subject to individual scheme criteria and terms.