Senior CRM Executive

Mamas & Papas; Huddersfield; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An innovative and thoughtful company is seeking a Senior CRM Executive to lead their CRM and email marketing strategies. In this role, you will have the unique opportunity to support parents on their parenting journey, driving customer engagement and brand loyalty through data-driven decisions. Collaborating with various teams, you will develop automated email programs and ensure compliance with GDPR. With a focus on sustainability and a supportive work environment, this position offers a chance to make a real difference in the lives of families while enjoying a hybrid working model and a range of employee benefits.

Benefits

33 days holiday, increasing to 40 with service

Company Bonus Schemes

Employer pension contribution from day 1

Staff discounts for family & friends

Subsidized health & critical illness cover

Flexi-time schemes

Free parking

Free drinks

Games & TV rooms

Qualifications

• Experience in Digital CRM or Email marketing.
• Strong analytical skills with data-driven decision making.

Responsibilities

• Deliver CRM & email marketing strategy to drive sales.
• Grow email database and increase customer engagement.

Skills

CRM Strategy

Email Marketing

Data Analysis

Customer Engagement

Education

Bachelor's Degree in Marketing or related field

Tools

Email Marketing Software

CRM Tools

Job description

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Overview

Here at Mamas & Papas, “Our Purpose” is to inspire and support parents in becoming the best parents they can be: confident, capable, & loving life with their little ones.

Our passion for parenting is evident in everything we do. We source advice, design products, and offer experiences and insights. We are an award-winning, global omni-channel nursery/baby brand & retailer, with quality at the core. We provide customers with insights & inspiration into the baby world and the support, tools & resources they need to do it their way.

Role of Senior CRM Executive

Reporting to the Senior CRM & Personalisation Manager, you will:

• Deliver the CRM & email marketing strategy, focusing on our customer and premium brand positioning, to drive sales and ROI
• Grow and nurture the email database, increasing customer engagement
• Help develop automated email marketing programs, creating streamlined, triggered customer journeys that drive sales and brand loyalty
• Build strong relationships with retail and brand marketing, ecommerce, creative and design teams, as well as the commercial teams and IT department
• Work with the wider digital & marketing team to deliver the CRM & email marketing calendar, planning activities supporting business objectives
• Ensure KPIs and marketing activities are measured, optimized, and developed to drive repeat sales
• Make data-driven decisions, identify new opportunities, and act on them—always being analytical with a focus on trading plans
• Ensure compliance with legislation such as GDPR in database and email marketing communications

What makes this role different?

Our customers. Supporting parents through the often confusing and overwhelming journey of parenthood is a unique opportunity. Through this CRM & Loyalty journey, you can truly make a difference. If you have a background in Digital CRM or Email marketing and seek an innovative, thoughtful business, apply today.

Benefits

• 33 days holiday, increasing to 40 with service
• Buy & Sell holiday schemes
• Company Bonus Schemes
• Employer pension contribution from day 1
• Staff discounts for family & friends
• Offers & discounts across various external organizations
• Subsidized health & critical illness cover
• Family-related leave policies (maternity, IVF, surrogacy, paternity, adoption, shared parental leave)
• Foster Care & Carers Leave
• Support for Loss and Bereavement
• A Menopause Friendly Employer
• Recognition and Appreciation Schemes
• Focus on sustainability and a positive future
• Great colleagues

Head Office Perks

• Hybrid working (3 days in-office)
• Flexi-time schemes
• Facilities like free parking, prayer room, subsidized canteen, free drinks, games & TV rooms

(NB: All benefits subject to scheme criteria & terms)

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Business Development and Sales
• Industry: Retail