Senior CRM Executive

Concepts for Business, LLC; Huddersfield; On-site; GBP 30,000 - 50,000; Full time

Job summary

An innovative company is seeking a Senior CRM Executive to enhance customer engagement through effective CRM and email marketing strategies. This role involves collaborating with various teams to deliver impactful marketing initiatives that foster loyalty and drive sales. You'll have the chance to make a real difference in supporting parents during their journey, all while working in a flexible and supportive environment. With a commitment to quality and customer support, this is an exciting opportunity to contribute to a leading global brand in the nursery and baby sector.

Benefits

33 days holiday, increasing to 40 with service

Buy & Sell holiday schemes

Company Bonus Schemes

Employer pension contribution from day 1

Staff discounts for family & friends

Offers & discounts on holidays, travel, and more

Subsidised health & critical illness cover

Family-related leave policies

Support for Loss and Bereavement

Flexible working arrangements

Qualifications

• Experience in digital CRM and email marketing strategies.
• Strong analytical skills to measure and optimize marketing activities.

Responsibilities

• Deliver CRM and email marketing strategies to enhance customer engagement.
• Develop automated email marketing programs for seamless customer journeys.

Skills

Digital CRM

Email Marketing

Data Analysis

Customer Engagement

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Software

Email Marketing Platforms

Job description

Job Description: Senior CRM Executive at Mamas & Papas

At Mamas & Papas, our purpose is to inspire and support parents in becoming confident, capable, and loving life with their little ones. Our passion for parenting is evident in our advice, products, and experiences we offer. We are an award-winning, global omni-channel nursery and baby brand dedicated to quality and customer support.

We are seeking a Senior CRM Executive to join our team and contribute to our innovative digital CRM and loyalty programs. Reporting to the Senior CRM & Personalisation Manager, your responsibilities will include:

1. Delivering the CRM and email marketing strategy to enhance customer engagement and drive sales.
2. Growing and nurturing the email database.
3. Developing automated email marketing programs to create seamless customer journeys that foster loyalty.
4. Collaborating with retail, brand marketing, ecommerce, creative, design, commercial teams, and IT.
5. Planning and executing the CRM and email marketing calendar aligned with business objectives.
6. Measuring, optimizing, and developing marketing activities based on KPIs to increase repeat sales.
7. Making data-driven decisions to identify and act on new opportunities, with a focus on trading plans.
8. Ensuring compliance with legislation such as GDPR.

What makes this role unique? This role offers the opportunity to genuinely make a difference in supporting new parents through their journey, making a positive impact through CRM and loyalty initiatives.

If you have a background in Digital CRM or Email Marketing and are looking to work for an innovative and thoughtful company, we encourage you to APPLY TODAY.

Benefits of working with us include:

• 33 days holiday, increasing to 40 with service
• Buy & Sell holiday schemes
• Company Bonus Schemes
• Employer pension contribution from day 1
• Staff discounts for family & friends
• Offers & discounts on holidays, travel, and more
• Subsidised health & critical illness cover
• Family-related leave policies, including enhanced maternity, IVF, surrogacy, paternity, adoption, and shared parental leave
• Foster Care & Carers Leave
• Support for Loss and Bereavement
• A Menopause Friendly Employer
• Recognition & Appreciation Schemes

Our head office offers flexible working arrangements, free parking, dedicated spaces for prayer and contemplation, subsidised canteen, and relaxation rooms.

Join us at Mamas & Papas, where every day we welcome new generations and strive for a sustainable future.