CRM Specialist

3Search; United Kingdom; Remote; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Fully remote (UK)

Ownership across brands

Job summary

3Search is seeking a CRM Specialist to plan, build and deliver multi-channel campaigns across a portfolio of live entertainment brands. You will onboard brands to a central CRM platform, develop audience communications and ensure campaigns are delivered on time.

You will own Braze-driven email and SMS campaigns, audience segments and automated journeys, collaborating with marketing leads and festival stakeholders.

Qualifications

• Braze experience including email builds, templates or journeys.
• Broad understanding of CRM strategy and multi-channel marketing.
• Ability to work autonomously and take initiative.
• Strong organisation and time management for multiple campaigns and stakeholders.
• Experience in live events, entertainment, or agency environments is a plus.

Responsibilities

• Plan, build and deliver multi-channel CRM campaigns across a portfolio of live entertainment brands.
• Onboard brands onto a centralised CRM platform and develop audience communications.
• Ensure campaigns are delivered on time and meet objectives.
• Collaborate with marketing leads and festival stakeholders to align campaigns with events.

Skills

Braze experience

Multi-channel marketing

Campaign automation

Autonomous working

Stakeholder management

Job description

Are you an experienced CRM professional who enjoys taking ownership, building engaging campaigns, and working across multiple brands? This is an opportunity to join a growing in-house marketing function supporting an extensive portfolio of live entertainment brands and festivals across multiple markets. As the team expands, you'll help shape how CRM is delivered across a diverse range of events, audiences and campaigns. You'll have the freedom to work independently, contribute ideas and make a tangible impact, while collaborating with stakeholders across different markets in an environment where initiative, adaptability and creative problem-solving are genuinely valued.

Role Overview

The CRM Specialist will plan, build and deliver multi-channel CRM campaigns across a varied portfolio of festivals and live entertainment brands. Combining hands-on campaign execution with strategic input, you'll help onboard brands onto a centralised CRM platform, develop effective audience communications and ensure campaigns are delivered accurately and on time.

Role Highlights

• Build, launch and optimise email and SMS campaigns, templates, audience segments and automated customer journeys using Braze.
• Coordinate CRM platform migrations for festivals and brands, supporting campaign builds, data imports and troubleshooting activities.
• Partner with marketing leads and festival stakeholders to plan campaigns, agree timelines and coordinate activity around upcoming events.
• Contribute to CRM strategy, identifying opportunities to improve audience engagement and strengthen campaign performance.
• Manage multiple brands, competing priorities and ad hoc requests, taking ownership from planning through to delivery.

You Will Need

• Hands-on Braze experience, ideally including email builds, campaign templates, Canvas journeys and audience segmentation.
• A broad understanding of CRM strategy, campaign execution and multi-channel marketing, alongside practical technical skills.
• The confidence to work autonomously, solve problems independently and take initiative without relying on constant direction.
• Strong organisation and time management skills, with the ability to manage several campaigns and stakeholders against tight deadlines.
• Experience in live entertainment, events or an agency environment would be advantageous, particularly where you've supported multiple brands or clients simultaneously.

Why You'll Love It

• Meaningful ownership: Take responsibility for campaigns and influence how CRM operates across multiple brands.
• Variety: Work across different festivals, audiences and markets rather than being restricted to a single brand.
• Opportunity to influence: Help establish processes and improve ways of working within a growing centralised marketing function.
• Room to develop: Build on your CRM expertise while broadening your strategic, project management and stakeholder management skills.
• Fully remote working: Work from anywhere in the UK, with the flexibility to manage your workload independently while collaborating with colleagues across different markets.

We are committed to promoting equality of opportunity for all employees and job applicants. In line with the Equality Act 2010, we strive to create and maintain a working environment in which everyone is able to make the best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.

Due to a high number of applicants, we are only able to respond to successful candidates.