CRM Manager

The Candidate Recruitment Agency; Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

The Candidate Recruitment Agency is seeking an experienced CRM Manager to own multi-channel CRM strategies, with a focus on email and SMS, driving engagement across a large customer base.

You will plan campaigns, analyse performance, and optimize customer journeys using data-driven testing to lift conversions and engagement. A senior CRM background and leadership mindset are desirable.

Qualifications

• Must have end-to-end CRM experience with campaign ownership.
• Strong email and SMS marketing knowledge.
• Experience with segmentation, testing and optimization.
• Advanced Excel and data interpretation skills.
• Experience supporting or managing people is a plus.
• Familiarity with CRM/CDP platforms; Bloomreach advantageous.

Responsibilities

• Plan and deliver targeted email and SMS campaigns.
• Monitor and report on CRM KPIs and performance.
• Develop and optimize customer journeys to improve conversion.
• Utilize data and testing to drive insights and actions.
• Collaborate with creative teams on email builds.
• Lead A/B testing and turn insights into recommendations.
• Support CRM processes, strategy and best practices.

Skills

CRM experience

Email marketing

SMS marketing

Segmentation

Testing

Analytics

Excel skills

People management

HTML email

Tools

Bloomreach

Job description

A well-established, high-growth consumer business is looking to appoint an experiencedCRM Manager

This is an excellent opportunity for an ambitious CRM professional who is already operating at CRM Manager or Senior CRM Executive level and wants the opportunity to have genuine ownership and impact across a large customer database.

The role

You’ll play a key role in developing and delivering a multi-channel CRM strategy, with a particular focus on email and SMS communications. You’ll be responsible for planning campaigns, analysing performance, improving customer journeys and using data and testing to drive conversion and engagement.

Key responsibilities include:

• Planning and delivering targeted email and SMS campaigns


• Monitoring and reporting on commercial, engagement and CRM KPIs


• Optimising existing communications to improve performance


• Using customer data and segmentation to maximise conversion


• Working closely with creative teams on campaign development and email builds


• Leading A/B testing and turning insights into actionable recommendations


• Working with senior marketing stakeholders on wider business requirements


• Supporting the development of CRM processes, strategy and best practice


• Helping drive continuous improvement across the CRM function

About you

We’re looking for someone with strong end-to-end CRM experience who is confident working with large datasets and translating complex performance information into clear commercial recommendations.

You’ll ideally have:

• Strong experience within CRM, ideally across email and SMS


• Experience working with a CRM/CDP platform — Bloomreach experience would be advantageous


• Strong analytical and numerical skills, with advanced Excel knowledge


• Experience with segmentation, testing and campaign optimisation


• Excellent organisation and attention to detail


• Strong stakeholder and communication skills


• A commercial mindset and genuine interest in customer behaviour and conversion


• Experience supporting or managing people, with an interest in developing others


• An understanding of HTML/email build would be advantageous

Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.