Senior CRM Analyst

The Change Partners - Global talent specialists for a connected world; Greater London; On-site; GBP 60,000 - 85,000; Full time

Job summary

The Change Partners in London is seeking an ambitious Senior Data Analyst to join their Commercial Division. You will bridge CRM technology, business strategy and data analytics to drive personalised engagement, campaign performance and business growth.

Responsibilities include establishing data quality standards, governance for GDPR and data compliance, managing CRM data across systems, and delivering Power BI dashboards that track engagement and sales performance.

Qualifications

• Strong SQL and Python scripting skills.
• Experience with data governance, privacy, and compliance.
• Proven stakeholder and project management abilities.

Responsibilities

• CRM Data Strategy & Governance: Define data quality standards, validation rules, and cleansing processes, while serving as the primary subject matter expert for GDPR and data compliance.
• Data Management & Architecture: Act as the guardian of the CRM customer database, managing integrations across SCV, Salesforce, Passenger DataMart, Snowflake, and Power BI.
• Campaign & Query Support: Utilise SQL to extract, manipulate, and segment data to provide intelligent target audiences for marketing, operational communications, and research.
• Visualisation & Dashboards: Partner with IT to build custom automated Power BI dashboards tracking customer engagement, marketing effectiveness, and sales performance.
• Project & Change Management: Lead cross-functional data initiatives, manage project timelines, and define change requests/modification notices for CRM data systems.

Skills

SQL

Python

Data governance

Stakeholder management

Job description

The Change Partners are partnered with a leading international transport and travel operator. They are looking for an ambitious Senior Data Analyst to join their Commercial Division in London.

You will bridge CRM technology, business strategy, and data analytics. Your mission is to ensure customer data integrity, accuracy, and actionable insights that drive personalised engagement, campaign performance, and business growth.

Your responsibilities:

• CRM Data Strategy & Governance: Define data quality standards, validation rules, and cleansing processes, while serving as the primary subject matter expert for GDPR and data compliance.
• Data Management & Architecture: Act as the guardian of the CRM customer database, managing integrations across Single Customer View (SCV), Salesforce, Passenger DataMart, Snowflake, and Power BI.
• Campaign & Query Support: Utilise SQL to extract, manipulate, and segment data to provide intelligent target audiences for marketing, operational communications, and research.
• Visualisation & Dashboards: Partner with IT to build custom automated Power BI dashboards tracking customer engagement, marketing effectiveness, and sales performance.
• Project & Change Management: Lead cross-functional data initiatives, manage project timelines, and define change requests/modification notices for CRM data systems.

What we’re looking for:

• Technical Skills - SQL, Python
• Data Governance & Compliance
• Stakeholder & Project Management