Senior Creator-First Content Strategist

Billion Dollar Boy Limited; London; Presencial; GBP 70.000 - 95.000; Jornada completa

Descripción de la vacante

Billion Dollar Boy invites an experienced Senior Content Strategist to lead creator-first content planning across high-profile clients in a London setting. You will shape influencer-led narratives, advise on casting, and guide messaging strategy to align with client objectives.

The role requires a proven ability to craft inspiring briefs and deliver innovative, measurable campaigns in a fast-paced, creator-driven environment.

Formación

• Experience or huge interest in creator first content strategy.
• Proven ability to devise and execute content plans that meet client objectives and introduce new, practical approaches in the creator space.
• Significant expertise in writing inspiring, clear creative briefs that set direction and leverage human insights within the creator space.
• An effective body of work to draw upon that demonstrates the ability to inspire, challenge and make creative leaps into new ideas.
• A proven and dynamic creative problem-solver; able to bring a fresh perspective by connecting the dots in unexpected ways.
• Collaborative, yet independent and proactive – comfortable with sharing thoughts and opinions to build on ideas.
• Excellent communication and interpersonal skills.

Responsabilidades

• Devise the content planning approach on responses to briefs that shift the needle of what creator-led advertising can achieve for our clients.
• Conduct social landscape and cultural analysis to identify how people are behaving and why.
• Articulate the human truths with a creator lens upon which a creative concept can be built in a new way the client hasn’t heard before.
• Write inspiring creative briefs setting out clear direction and ways to win in the creator space that leverage these truths.
• Set clear direction for casting - what type and size of creator is required to do the job and why.
• Deliver both Influencer and Creator in Advertising content plans including the type and amount of content required by task and by phase.
• Write a clear and compelling messaging hierarchy.
• Work closely with the creative team on concept development.
• Hypothesise what type of content will deliver against the client objective and ensure testing of this is baked into the measurement approach.
• Sell in the content planning approach through persuasive, inspiring and succinct storytelling.
• Present confidently to clients.
• Conduct content audits, social listening, brand positioning and wider social media management recommendations.

Conocimientos

Creator-first content strategy

Content planning

Strategic storytelling

Client briefing

Team collaboration

Communication skills

Descripción del empleo

Billion Dollar Boy invites an experienced Senior Content Strategist to lead creator-first content planning across high-profile clients in a London setting. You will shape influencer-led narratives, advise on casting, and guide messaging strategy to align with client objectives.

The role requires a proven ability to craft inspiring briefs and deliver innovative, measurable campaigns in a fast-paced, creator-driven environment.