Senior Content Strategist: Creator-Led Growth

Billion Dollar Boy Limited; Greater London; Hybrid; GBP 60,000 - 95,000; Full time

Job summary

Billion Dollar Boy is seeking an experienced Senior Content Strategist to lead the development of influencer-centric, social-first content strategies for major brands in a fast-paced, creator-led environment. You will craft compelling briefs, guide casting decisions, and shape measurement with a focus on innovative, testable ideas.

The role requires strategic thinking, strong communication, and the ability to present confidently to clients, collaborating closely with creative teams to deliver

Qualifications

• Proven ability to devise and execute content plans that meet client objectives and introduce new, practical approaches in the creator space.
• Significant expertise in writing inspiring, clear creative briefs that set direction and leverage human insights.
• A proven and dynamic creative problem-solver; bring a fresh perspective by connecting the dots in unexpected ways.
• Collaborative, yet independent and proactive – comfortable with sharing thoughts and opinions to build on ideas.
• Excellent communication and interpersonal skills.

Responsibilities

• Devise the content planning approach on Responses to Briefs that shift the needle of what creator-led advertising can achieve for our clients.
• Conduct social landscape and cultural analysis to identify how people are behaving and why.
• Articulate the human truths with a creator lens upon which a creative concept can be built in a new way the client hasnʼt heard before.
• Write inspiring creative briefs setting out clear direction and ways to win in the creator space that leverage these truths.
• Set clear direction for casting - what type and size of creator is required to do the job and why.
• Deliver both Influencer and Creator in Advertising content plans including the type and amount of content required by task and by phase.
• Write a clear and compelling messaging hierarchy
• Work closely with the creative team on concept development
• Hypothesise what type of content will deliver against the client objective and ensure testing of this is baked into the measurement approach
• Sell in the content planning approach through persuasive, inspiring and succinct storytelling
• Present confidently to clients
• Conduct content audits, social listening, brand positioning and wider social media management recommendations

Skills

Content strategy

Creative briefs

Creator insights

Creative problem-solver

Collaboration

Communication

Job description

Billion Dollar Boy is seeking an experienced Senior Content Strategist to lead the development of influencer-centric, social-first content strategies for major brands in a fast-paced, creator-led environment. You will craft compelling briefs, guide casting decisions, and shape measurement with a focus on innovative, testable ideas.

The role requires strategic thinking, strong communication, and the ability to present confidently to clients, collaborating closely with creative teams to deliver