Senior Content Strategist

Billion Dollar Boy; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Competitive benefits

Job summary

Billion Dollar Boy in London is seeking a Senior Content Strategist to lead creator-centric content strategies for top clients such as Ikea, Dove, Heineken, Adidas. You will shape influencer-first campaigns across social platforms and guide messaging and talent selection.

You will write briefs, set casting direction, develop content plans, test ideas, present to clients, and collaborate with creative teams to turn insights into breakthrough concepts.

Qualifications

• Experience or huge interest in creator-centric content and strategy.
• Proven ability as a senior strategist to devise and execute content plans that meet client objectives and introduce new, practical approaches.
• Proven experience working on creator-centric social-first content strategy.
• Significant expertise in writing inspiring, clear creative briefs that set direction and leverage human insights within the creator space.

Responsibilities

• Devise the content planning approach on Responses to Briefs that shift the needle of what creator-led advertising can achieve for our clients
• Conduct social landscape and cultural analysis to identify how people are behaving and why
• Articulate the human truths with a creator lens upon which a creative concept can be built in a new way the client hasnʼt heard before
• Write inspiring creative briefs setting out clear direction and ways to win in the creator space that leverage these truths
• Set clear direction for casting - what type and size of creator is required to do the job and why
• Deliver both Influencer and Creator in Advertising content plans including the type and amount of content required by task and by phase
• Write a clear and compelling messaging hierarchy
• Work closely with the creative team on concept development
• Hypothesise what type of content will deliver against the client objective and ensure testing of this is baked into the measurement approach
• Sell in the content planning approach through persuasive, inspiring and succinct storytelling
• Present confidently to clients
• Conduct content audits, social listening, brand positioning and wider social media management recommendations

Skills

Creator-centric content

Social-first strategy

Content briefs

Creative collaboration

Client storytelling

Job description

We are actively looking for an experienced Senior Content Strategist to join us and work across an array of cool and creative clients, which could include the likes of Ikea, Dove, Heineken, Adidas and more.

The role of our Content Strategy team is to provide the direction for how clients can thrive in influencer-centric social-first content, setting the conditions for breakthrough ideas that produce standout communication.

We’re looking for a Senior Content Strategist with experience developing innovative content plans that meet client objectives and offer new, unexpected ways to succeed in the creator-led space. The right person will be able to champion innovative approaches to content, clearly explain their rationale, and outline the implications for messaging, talent selection, and context.

Responsibilities:

• Devise the content planning approach on Responses to Briefs that shift the needle of what creator-led advertising can achieve for our clients
• Conduct social landscape and cultural analysis to identify how people are behaving and why
• Articulate the human truths with a creator lens upon which a creative concept can be built in a new way the client hasnʼt heard before
• Write inspiring creative briefs setting out clear direction and ways to win in the creator space that leverage these truths
• Set clear direction for casting - what type and size of creator is required to do the job and why
• Deliver both Influencer and Creator in Advertising content plans including the type and amount of content required by task and by phase
• Write a clear and compelling messaging hierarchy
• Work closely with the creative team on concept development
• Hypothesise what type of content will deliver against the client objective and ensure testing of this is baked into the measurement approach
• Sell in the content planning approach through persuasive, inspiring and succinct storytelling
• Present confidently to clients
• Conduct content audits, social listening, brand positioning and wider social media management recommendations

Skills and Attributes:

• Experience or huge interest in creator-centric content and strategy
• Proven ability as a senior strategist to devise and execute content plans that meet client objectives and introduce new, practical approaches that show what’s possible in the creator space
• Proven experience working on creator-centric social-first content strategy
• Significant expertise in writing inspiring, clear creative briefs that set direction and leverage human insights within the creator space.
• An effective body of work to draw upon that demonstrates the ability to inspire, challenge and make creative leaps into new ideas
• A proven and dynamic creative problem-solver; able to bring a fresh perspective by connecting the dots in unexpected ways
• Collaborative, yet independent and proactive – comfortable with sharing thoughts and opinions to build on ideas
• Excellent communication and interpersonal skills

About Billion Dollar Boy

Billion Dollar Boy is an award-winning social agency with Creator Instinct®. We’re here to transform how brands grow in a creator world, inspiring them with sharper strategy and creative work designed for the places where people actually are.

Powered by Creator Instinct®, we’ve captured what great creators do naturally & systematically turn cultural energy into commercial impact through structured marketing systems that deliver outcomes.

Since 2014, BDB has partnered with iconic brands, including Heineken, Nike, Unilever, PepsiCo, and L’Oréal. Our agency & our work has been recognised by Cannes Lions, Adweek, AdAge, Campaign, The Drum, Webby, Shorty, and The Global Influencer Marketing Awards.

We’re enabled by our award winning proprietary technology Companion. Which provides us with better intelligence, greater precision, and helps us prove outcomes.

And FiveTwoNine which keeps us connected to qualitative cultural intelligence via a global network of creators. Allowing brands and talent to effectively co-create brand messaging, campaigns, products, and more.

Our Culture

We’re a social-first, creator-led agency and that energy runs through everything we do. It’s fast-paced, collaborative and always evolving.

You’ll be surrounded by people who care deeply about the work, challenge each other to make it better, and aren’t afraid to think differently.

We work hard, support each other, and genuinely enjoy being together - whether that’s through team moments, creative sessions, or celebrating the wins along the way.

Our Values

• Be Fair, Be Transparent
• Intentional Inclusivity
• Own It
• Work for Tomorrow
• Kindness Over Ego

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.
• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

Applicants must have the right to work in the UK. Unfortunately, we are unable to offer visa sponsorship for this role.

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