Senior Content Strategist: Creator-Led, Social-First

Billion Dollar Boy; Greater London; Sur place; GBP 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Competitive benefits

Résumé du poste

Billion Dollar Boy in London is seeking a Senior Content Strategist to lead creator-centric content strategies for top clients such as Ikea, Dove, Heineken, Adidas. You will shape influencer-first campaigns across social platforms and guide messaging and talent selection.

You will write briefs, set casting direction, develop content plans, test ideas, present to clients, and collaborate with creative teams to turn insights into breakthrough concepts.

Qualifications

• Experience or huge interest in creator-centric content and strategy.
• Proven ability as a senior strategist to devise and execute content plans that meet client objectives and introduce new, practical approaches.
• Proven experience working on creator-centric social-first content strategy.
• Significant expertise in writing inspiring, clear creative briefs that set direction and leverage human insights within the creator space.

Responsabilités

• Devise the content planning approach on Responses to Briefs that shift the needle of what creator-led advertising can achieve for our clients
• Conduct social landscape and cultural analysis to identify how people are behaving and why
• Articulate the human truths with a creator lens upon which a creative concept can be built in a new way the client hasnʼt heard before
• Write inspiring creative briefs setting out clear direction and ways to win in the creator space that leverage these truths
• Set clear direction for casting - what type and size of creator is required to do the job and why
• Deliver both Influencer and Creator in Advertising content plans including the type and amount of content required by task and by phase
• Write a clear and compelling messaging hierarchy
• Work closely with the creative team on concept development
• Hypothesise what type of content will deliver against the client objective and ensure testing of this is baked into the measurement approach
• Sell in the content planning approach through persuasive, inspiring and succinct storytelling
• Present confidently to clients
• Conduct content audits, social listening, brand positioning and wider social media management recommendations

Connaissances

Creator-centric content

Social-first strategy

Content briefs

Creative collaboration

Client storytelling

Description du poste

Billion Dollar Boy in London is seeking a Senior Content Strategist to lead creator-centric content strategies for top clients such as Ikea, Dove, Heineken, Adidas. You will shape influencer-first campaigns across social platforms and guide messaging and talent selection.

You will write briefs, set casting direction, develop content plans, test ideas, present to clients, and collaborate with creative teams to turn insights into breakthrough concepts.