Senior Creative (Writer) - BBC Creative

BBC; Greater London; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

BBC Creative is seeking a senior writer/creative to join its in-house agency in London or Manchester, hybrid. You will lead across high-profile campaigns for BBC products and services, developing innovative concepts and directing others.

You will craft multi‑media campaigns, demonstrate outstanding copywriting or art direction, and present ideas confidently to senior stakeholders. You will also mentor junior creatives and ensure work aligns with the BBC's strategic vision.

Qualifications

• Demonstrates excellence in idea generation and conceptual thinking across brands.
• Outstanding copywriting and/or art direction with proven results.
• Ability to create multi-media campaigns for various platforms.
• Excellent pitch/presentation skills to influence senior stakeholders.
• Ability to mentor and develop junior creatives.

Responsibilities

• Take the lead on projects, directing and overseeing other Creatives as needed.
• Create and oversee complex, innovative promotional campaigns based on concepts.
• Present a range of ideas/concepts for each project.
• Work to briefs and ensure material is highly targeted to objectives.
• Ensure all work aligns with BBC’s strategic vision and advances it.
• Develop and coach others to raise team capability.

Skills

Senior writer/creative

Copywriting

Art direction

Multi-media campaigns

Pitching / presenting

Mentoring juniors

Job description

JOB DETAILS

BAND: D

CONTRACT TYPE: 2x Continuing

DEPARTMENT: CCOG – Marketing & Audiences

LOCATION: London or Manchester / Hybrid

PROPOSED SALARY RANGE £55,000 to £65,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application – though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

We are looking for senior writers to join BBC Creative, the BBC’s in-house creative agency. We have a simple ambition: to produce the most creative marketing in the World for the most creative media brand in the World. We want to make work that is talked about and leaves a positive mark on popular culture. https://www.bbccreative.co.uk/work/

WHY JOIN THE TEAM

Our Senior Creatives work on conceptual campaigns for a wide variety of high priority BBC products and services.

You will work across a wide range of briefs from drama launches to big music events or major sports tournaments - building the UK’s most iconic brand.

Your Key Responsibilities And Impact

• Take the lead on projects, directing and overseeing other Creatives as needed.
• Create and oversee complex, innovative and effective promotional campaigns, based on lateral concepts where appropriate.
• Come up with and present a number of ideas/concepts for any project.
• Work to formal/informal creative briefs, and ensure material is highly targeted and meets agreed objectives.
• Ensure that all creative work, across different platforms, is aligned with the BBC’s strategic vision and find innovative ways of driving forward that vision.
• Take a pro-active role in developing and coaching others.

Your Skills And Experience

You must be an outstanding Creative with proven experience of creating multi‑media campaigns across a range of brands.

Essential Criteria

Candidates must be able to demonstrate:

• Excellence in idea generation / conceptual thinking – with significant experience across a range of brands
• Outstanding copywriting and/or art direction (evidenced as below)
• Ability to create multi‑media campaigns for all platforms
• Excellent pitch/presentation skills (able to influence senior stakeholders)
• Ability to develop/mentor more junior creatives

A significant body of work will need to be submitted for review.

If you can bring some of these skills and experiences, along with transferable strengths, we’d love to hear from you and encourage you to apply.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note:

If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

For any general queries, please contact: [e-mail]

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.