Senior Creative Writer — Multi‑Platform Campaigns

BBC; Greater London; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

BBC Creative is seeking a senior writer/creative to join its in-house agency in London or Manchester, hybrid. You will lead across high-profile campaigns for BBC products and services, developing innovative concepts and directing others.

You will craft multi‑media campaigns, demonstrate outstanding copywriting or art direction, and present ideas confidently to senior stakeholders. You will also mentor junior creatives and ensure work aligns with the BBC's strategic vision.

Qualifications

• Demonstrates excellence in idea generation and conceptual thinking across brands.
• Outstanding copywriting and/or art direction with proven results.
• Ability to create multi-media campaigns for various platforms.
• Excellent pitch/presentation skills to influence senior stakeholders.
• Ability to mentor and develop junior creatives.

Responsibilities

• Take the lead on projects, directing and overseeing other Creatives as needed.
• Create and oversee complex, innovative promotional campaigns based on concepts.
• Present a range of ideas/concepts for each project.
• Work to briefs and ensure material is highly targeted to objectives.
• Ensure all work aligns with BBC’s strategic vision and advances it.
• Develop and coach others to raise team capability.

Skills

Senior writer/creative

Copywriting

Art direction

Multi-media campaigns

Pitching / presenting

Mentoring juniors

Job description

BBC Creative is seeking a senior writer/creative to join its in-house agency in London or Manchester, hybrid. You will lead across high-profile campaigns for BBC products and services, developing innovative concepts and directing others.

You will craft multi‑media campaigns, demonstrate outstanding copywriting or art direction, and present ideas confidently to senior stakeholders. You will also mentor junior creatives and ensure work aligns with the BBC's strategic vision.