Head of Communications - Campaigns

BBC; Salford; Hybrid; GBP 57,200 - 65,000; Full time

Benefits offered by this job

Flexible working options

Opportunities for professional development

Job summary

A leading broadcasting corporation is seeking a Head of Communications - Campaigns to lead strategic communications initiatives that amplify its public purpose. The role involves overseeing the delivery of impactful campaigns across various platforms while collaborating with internal teams to ensure alignment with organizational goals. The ideal candidate will have extensive experience in managing multi-platform campaigns and strong leadership skills to inspire a dedicated team. This position offers a competitive salary range of £57,200-£65,000 based on experience.

Qualifications

• Proven track record in leading strategic, multi-platform campaigns.
• Strong leadership experience managing high-performing teams.
• Ability to craft compelling narratives and engage with stakeholders.
• Knowledge of communication strategies and audience insights.

Responsibilities

• Lead Campaigns team in delivering high-impact campaigns.
• Oversee planning, execution, and evaluation of campaigns.
• Champion regional impact and ensure relevance to communities.
• Foster collaboration with other divisions for effective campaigns.
• Drive continuous improvement in campaign delivery.

Skills

Strategic campaign leadership

Team management

Creative copywriting

Stakeholder engagement

Up-to-date communication tools knowledge

Job description

Head of Communications - Campaigns

Join to apply for the Head of Communications - Campaigns role at BBC.

Job Details

• JOB BAND: E
• CONTRACT TYPE: Continuing
• DEPARTMENT: BBC Corporate Affairs
• LOCATION: Either Birmingham, Salford or London – but the team are in Birmingham and Salford so regular travel to these offices is required.
• PROPOSED SALARY RANGE: £57,200-£65,000 depending on relevant skills, knowledge and experience. The salary reflects internal benchmarking and external market insights.
• Flexible working: We are happy to discuss flexible working preferences; no obligation at this stage. Flexible working will be part of the offer discussion.
• SENIORITY LEVEL: Director
• EMPLOYMENT TYPE: Full-time
• JOB FUNCTION: Marketing, Public Relations, and Writing/Editing
• INDUSTRIES: Broadcast Media Production and Distribution

Purpose of the Role

The Campaign and Events team sits at the heart of the Corporate Affairs division and tells the story of the BBC’s role in society and its impact as we look towards a new Charter, to both external and internal audiences.

This dedicated, proactive team leads the division’s strategic and integrated campaigns around our three roles: pursuing the truth, backing homegrown storytelling and bringing people together – as well as amplifying our impact and commitment to key regions across the UK.

The Head of Communications - Campaigns will lead the proactive team in shaping and delivering high-impact, integrated campaigns that bring the BBC’s public purpose to life.

Why Join the Team

The Campaigns & Events team is central to how the BBC communicates its value – nationally and regionally. It’s a chance to lead bold, strategic campaigns that influence public perception, inspire pride and drive real change.

Your Key Responsibilities And Impact

• Lead and inspire the Campaigns team, ensuring delivery of high-impact, creative and integrated campaigns that align with BBC strategy and uphold its public purpose.
• Design and oversee the planning, execution and evaluation of priority campaigns across platforms – including media, events, digital and internal engagement – built around the BBC’s core roles: pursuing the truth, backing homegrown storytelling, and bringing people together.
• Champion regional impact – ensuring campaigns reflect and amplify the BBC’s commitment to communities across the UK, with relevance and resonance at a local level.
• Collaboration – working closely with teams across the Corporate Affairs division and the wider BBC to ensure joined‑up, insight‑led campaigns with measurable outcomes.
• Drive continuous improvement – embedding best practice in campaign delivery, measurement and editorial compliance, while fostering innovation, creativity and alignment with BBC Values.

Your Skills and Experience

Essential Criteria

• Proven track record in leading and delivering strategic, multi‑platform campaigns across publicity, media relations, internal communications or journalism.
• Strong leadership experience with a history of managing and motivating high‑performing teams and using resources effectively to deliver impact.
• Creative and editorial flair with the ability to craft compelling narratives, write engaging copy and manage reputational issues with confidence.
• Excellent interpersonal and stakeholder engagement skills able to build trust and influence across senior leaders, journalists, external stakeholders and editorial teams.
• Up‑to‑date knowledge of communications strategy and tools, including audience insight, social media, AI applications and campaign evaluation techniques.

Desirable

• Experience in public service broadcasting or similar sectors, with an understanding of regional communications and community engagement, as well as managing reputational issues.
• Familiarity with campaign evaluation tools, audience insight platforms, and digital analytics, combined with a passion for storytelling, inclusion, and the BBC’s public purpose.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and, if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

For any general queries, please contact: [e-mail]

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.