Senior Designer BBC.com

BBC UK; City Of London; Hybrid; GBP 42,000 - 55,000; Full time

Benefits offered by this job

35-hour working week

London weighting allowance

Defined pension

Job summary

BBC Studios Creative Services in London is recruiting a Senior Designer to shape the creative direction of BBC.com's international subscription business. You will lead branding and campaign design, collaborating with editorial, marketing, product and UX to deliver audience-focused campaigns and drive subscription growth on a global scale.

You will mentor junior creatives, maintain brand standards across channels and contribute to strategic decision-making in a hybrid 35-hour workweek environment

Qualifications

• Significant experience in a Senior Designer/Brand Designer role within media/digital products.
• Strong portfolio with branding, campaigns and visual storytelling.
• Expert knowledge of typography, layout, visual hierarchy and brand systems.
• Proven experience creating assets across digital channels: web, social, CRM, paid media.
• Proficiency in Adobe Creative Suite and Figma in digital-first environments.
• Strong stakeholder management; ability to influence and present ideas.
• Experience leading projects and mentoring junior creatives.

Responsibilities

• Lead high-quality design and campaign assets across web, social, CRM, paid media and subscription marketing channels.
• Develop creative concepts and visual storytelling to drive audience acquisition and subscription growth.
• Champion and evolve BBC brand standards across touchpoints.
• Collaborate with editorial, marketing, product, UX and growth teams to translate insights into creative solutions.
• Manage multiple projects from concept to delivery with quality and efficiency.
• Build relationships and present work to stakeholders, guiding decisions with design expertise.
• Provide day-to-day leadership and guidance to the Motion Designer to maintain high standards.

Skills

Brand design

Campaign design

Adobe Creative Suite

Figma

Stakeholder management

Mentoring

Tools

Adobe Creative Suite

Figma

Job description

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Permanent, Full-time

DEPARTMENT: BBC Studios Creative Services

LOCATION: London Television Centre - Hybrid

PROPOSED SALARY RANGE: Up to £55,000 plus £5,441 London Weighting depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC. We make and distribute the world's most sought-after TV, audio and digital content.

Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.

PURPOSE OF THE ROLE

Join BBC.com as a Senior Designer and play a key role in shaping the creative direction of its growing international subscription business. You'll lead the development of impactful brand and campaign creative across digital channels, combining strategic thinking with hands‑on design execution. Working closely with editorial, marketing, product and UX teams, you'll create audience‑focused campaigns, champion brand excellence and help drive subscription growth on a global scale.

WHY JOIN THE TEAM

This is a unique opportunity to influence how millions of people discover and engage with BBC content around the world. You'll work at the intersection of creativity, storytelling and digital product growth, collaborating with talented multidisciplinary teams on high-profile campaigns. With exposure to strategic decision‑making, stakeholder leadership and brand development, it's an ideal role for a Senior Designer's next step.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Lead the creation of high-quality design and campaign assets across web, social, CRM, paid media and subscription marketing channels.
• Develop compelling creative concepts and visual storytelling that drive audience acquisition, engagement, retention and subscription growth.
• Champion and evolve BBC brand standards, ensuring consistency and excellence across all customer touchpoints.
• Partner with editorial, marketing, product, UX and growth teams to translate insights and objectives into effective creative solutions.
• Manage multiple creative projects from concept through to delivery, ensuring quality, efficiency and continuous improvement.
• Build strong stakeholder relationships, presenting creative work confidently and influencing decision‑making through expert design guidance.
• Provide day‑to‑day leadership, mentoring and direction to the Motion Designer, helping to maintain high creative standards across the team.

ESSENTIAL CRITERIA

• Significant experience in a Senior Designer, Graphic Designer or Brand Design role, ideally within media, publishing, digital products, subscription businesses or content‑led brands.
• A strong portfolio showcasing branding, campaign development, digital marketing and visual storytelling.
• Expert knowledge of design principles, including typography, layout, visual hierarchy, photography and brand systems.
• Proven experience creating high‑performing creative assets across digital channels, including web, social, CRM and paid media.
• Proficiency in Adobe Creative Suite and Figma, with experience working within digital‑first environments.
• Strong stakeholder management skills, with the ability to influence, present ideas and build effective working relationships across multiple teams.
• Experience leading projects and supporting, mentoring or coaching junior creatives.

DESIRED BUT NOT REQUIRED

• Experience working within subscription, membership or audience growth‑focused businesses.
• Basic motion graphics knowledge and an understanding of animation‑led creative.
• Experience using AI‑powered creative tools and emerging technologies to enhance workflows and output.
• Understanding of digital products, UX principles and performance marketing.
• Experience contributing to the evolution of brand systems and creative frameworks.
• Strong commercial awareness with the ability to balance brand, audience and business objectives.
• Passion for storytelling, journalism and creating work that reaches global audiences.

Disclaimer

This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.

Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.

Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.

Redeployment

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

Information at a Glance

This is your BBC

Life at BBC Studios

• A flexible 35-hour working week with 26 days annual leave (plus bank holidays) and the option to buy an extra five days.
• Defined pension (up to 10% employer contributions).
• Caring and parenting support, 24/7 remote GP access, life assurance and accident benefit.
• BBC Studios is a world leader in operating sustainably both on and off screen. Find out more about BBC Group's science-based Net Zero targets here.
• Career development in a values-led purpose-driven culture.

Benefits may vary if you are joining on an FTC basis.

You belong

We have a working environment where we value and respect every individual's unique contribution, so all our employees feel that they can belong, thrive and achieve their full potential.

We want to attract the broadest range of talented people to join us. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

Disability confident

We are a disability confident employer. If you need to discuss adjustments or access requirements for the interview process, or to carry out this role, please contact us via email and we'd be happy to discuss: [e-mail]