Senior Creative (Writer) - BBC Creative

ENGINEERINGUK; Greater London; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

BBC Creative, the BBC's in-house creative agency, is seeking a Senior Executive to lead multi‑platform campaigns, direct teams and push boundaries.

Based in London or Manchester with hybrid working, the role offers a salary of £55,000 to £65,000 dependent on skills and experience. Join a team that shapes high‑profile branding and promotional work across the BBC's products and services. This is your chance to influence strategy, mentor colleagues and contribute to globally resonant campaigns.

Qualifications

• Excellence in idea generation across multiple brands.
• Outstanding copywriting and/or art direction.
• Ability to create multi-media campaigns for all platforms.
• Excellent pitch/presentation skills to influence senior stakeholders.
• Ability to develop/mentor more junior creatives.

Responsibilities

• Take the lead on projects, directing and overseeing other Creatives as needed.
• Create and oversee complex, innovative and effective promotional campaigns based on lateral concepts.
• Come up with and present a number of ideas/concepts for any project.
• Work to formal/informal creative briefs, ensuring material is highly targeted and meets objectives.
• Ensure all creative work across platforms aligns with the BBC's strategic vision and drives it forward.
• Take a pro-active role in developing and coaching others.

Skills

Idea generation

Copywriting/Art direction

Multi-media campaigns

Pitch/presentation

Mentoring juniors

Job description

View more categories View less categories Sector Creative and Design , Media and Publishing Role Senior Executive Contract Type Permanent Hours Full Time

BAND: D

CONTRACT TYPE: 2x Continuing

DEPARTMENT: CCOG - Marketing & Audiences

LOCATION: London or Manchester / Hybrid

PROPOSED SALARY RANGE £55,000 to £65,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. If you'd like to, please indicate your preference in the application - though there's no obligation to do so now. Flexible working will be part of the discussion at offer stage.

PURPOSE OF THE ROLE

We are looking for senior writers to join BBC Creative, the BBC's in-house creative agency. We have a simple ambition: to produce the most creative marketing in the World for the most creative media brand in the World. We want to make work that is talked about and leaves a positive mark on popular culture. https://www.bbccreative.co.uk/work/

WHY JOIN THE TEAM

Our Senior Creatives work on conceptual campaigns for a wide variety of high priority BBC products and services.

You will work across a wide range of briefs from drama launches to big music events or major sports tournaments - building the UK's most iconic brand.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Take the lead on projects, directing and overseeing other Creatives as needed.
• Create and oversee complex, innovative and effective promotional campaigns, based on lateral concepts where appropriate.
• Come up with and present a number of ideas/concepts for any project.
• Work to formal/informal creative briefs, and ensure material is highly targeted and meets agreed objectives.
• Ensure that all creative work, across different platforms, is aligned with the BBC's strategic vision and find innovative ways of driving forward that vision.
• Take a pro-active role in developing and coaching others.

YOUR SKILLS AND EXPERIENCE

You must be an outstanding Creative with proven experience of creating multi-media campaigns across a range of brands.

ESSENTIAL CRITERIA

Candidates must be able to demonstrate:

• Excellence in idea generation / conceptual thinking - with significant experience across a range of brands
• Outstanding copywriting and/or art direction (evidenced as below)
• Ability to create multi-media campaigns for all platforms
• Excellent pitch/presentation skills (able to influence senior stakeholders)
• Ability to develop/mentor more junior creatives

A significant body of work will need to be submitted for review.

Company

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