Senior Creative Strategist (Paid Social)

ThePlaceToBe; Liverpool; On-site; GBP 45,000 - 65,000; Full time

Job summary

ThePlaceToBe in Liverpool is on the lookout for a Senior Creative Strategist to take charge of creative strategy for their Paid Social projects. You will manage the creative direction for an impressive portfolio of clients, primarily utilizing platforms such as Meta and TikTok.

The ideal candidate has extensive experience in creating compelling media, a strong understanding of performance metrics, and the ability to leverage AI tools for optimal results. This hybrid role requires attendance in Liverpool City Centre three days a week.

Qualifications

• Demonstrable experience in performance creative or paid social creative strategy.
• Proven track record producing paid media creative across Meta and TikTok.
• Understanding of the relationship between creative decisions and commercial outcomes.

Responsibilities

• Own the creative strategy for paid media clients.
• Develop compelling ad concepts based on brand guidelines.
• Launch, manage, and optimise paid media campaigns.
• Brief and direct AI-powered and human creators.

Skills

Performance creative development

Paid social creative strategy

AI-assisted production tools

Meta Ads Manager

TikTok Ads Manager

Tools

Creatify

Arcads

ElevenLabs

CapCut Pro

Job description

Liverpool City Centre- Hybrid - 3 days a week

ThePlaceToBe are excited to be working closely with a great independent digital marketing agency. These guys are specialists within the eCommerce space working with some exciting brands across the world of Fashion and Beauty.

About the role

As a Senior Creative Strategist, the focus of your role will be to take leadership upon creative strategy for the agency’s Paid Social projects.

What you’ll be doing day to day

• Own the creative strategy for a defined portfolio of paid media clients, with Meta and TikTok as the primary channels.
• Develop compelling ad concepts informed by brand guidelines, client tone of voice, buyer personas, and AI avatar direction.
• Write detailed creative briefs that creators can act on without ambiguity.
• Launch, manage, and optimise paid media campaigns at pace, using performance data to drive creative decisions.
• Analyse on and off-platform performance data to identify what is working, what is not, and what to do next.
• Brief and direct AI-powered and human creators clearly and at volume.
• Participate in workshops and structured sessions with client stakeholders to align on creative direction.
• Report on creative performance in plain language with clear recommendations.

About you

To be considered for this Senior Creative Strategist you must be passionate about creating unique strategic ideas for Paid Social campaigns.

What we're looking for

• Demonstrable experience in performance creative or paid social creative strategy, with examples of work and results to back it up.
• Proven track record producing paid media creative at volume, particularly across Meta and TikTok.
• Solid understanding of paid social performance and the relationship between creative decisions and commercial outcomes.
• Proven hands-on experience with AI-assisted production tools such as Creatify, Arcads, ElevenLabs, CapCut Pro, or equivalents.
• Confident working knowledge of Meta Ads Manager and TikTok Ads Manager, including campaign setup, optimisation, and analysis.
• You must be able to commute to Liverpool City Centre, 3 days a week.