Paid Media Executive

Zachary Daniels; West Kirby; Hybrid; GBP 32,000 - 40,000; Full time

Benefits offered by this job

4-day week

Hybrid working

Bonus opportunities

Complimentary tickets

Team events

Job summary

Zachary Daniels is hiring a Paid Media Specialist to own paid media strategy and drive performance for a busy events calendar. You will manage campaigns across Meta, TikTok, Google Ads, Snapchat and Pinterest, delivering planning, execution and reporting with hands-on optimisation.

This role offers a hybrid working model with Liverpool City Centre options and WFH, a 4-day week, and a focus on data-driven decision making and ticket sales growth in a fast-paced environment.

Qualifications

• 4+ years of paid media or performance marketing experience.
• Hands-on across Meta, TikTok, Google Ads and other paid channels.
• Strong knowledge of GA4 and performance measurement.

Responsibilities

• Own and deliver paid media strategy across multiple venues and campaigns.
• Build, launch and optimise campaigns across Meta, TikTok, Snapchat, Pinterest and Google Ads.
• Manage campaign budgets and performance against CPA and ROAS targets.
• Run structured test-and-learn activity across creative, audiences and bidding.
• Use GA4 and reporting tools to analyse performance and identify opportunities.
• Work closely with internal creative, social and CRM teams.
• React quickly to event changes and shifting campaign priorities.

Skills

Paid media

GA4

Campaign optimization

Data-driven

Tools

Google Ads

Meta Ads Manager

TikTok Ads

Snapchat Ads

Pinterest Ads

Job description

Paid Media Specialist | £32,000 - £40,000 | Liverpool City Centre | Hybrid Working | 4-Day Week | Hospitality & Events

Company

This well-known hospitality and entertainment business delivers high-energy live experiences across a large portfolio of venues and events. With a strong brand presence and an ambitious growth strategy, they're continuing to invest in digital performance and are now looking to bring more paid media expertise in-house.

The Role

We're looking for a Paid Media Specialist to take ownership of paid media strategy, campaign execution and performance across a busy calendar of live events.

You’ll be hands-on across paid social and search, managing campaigns across channels including Meta, TikTok, Snapchat, Pinterest and Google Ads, while using data and insight to improve performance and drive ticket sales.

This is a great opportunity for someone who enjoys fast-paced campaign environments and wants genuine ownership from planning through to optimisation and reporting.

What's In It For You

• 4-day working week
• Hybrid working - Liverpool City Centre office + WFH
• £32,000 - £40,000 salary, dependent on experience
• Bonus opportunities
• Complimentary tickets and team events
• A fast-paced, creative environment with real ownership
• The chance to work across major live events, launches and campaigns

Key Responsibilities

• Own and deliver paid media strategy across multiple venues and campaigns
• Build, launch and optimise campaigns across Meta, TikTok, Snapchat, Pinterest and Google Ads
• Manage campaign budgets and performance against CPA and ROAS targets
• Run structured test-and-learn activity across creative, audiences and bidding
• Use GA4 and reporting tools to analyse performance and identify opportunities
• Work closely with internal creative, social and CRM teams
• React quickly to event changes, new launches and shifting campaign priorities
• Support growth across YouTube and emerging paid media channels

What We're Looking For

• 4+ years' experience in paid media or performance marketing
• Strong hands-on experience across Meta and TikTok
• Confident managing campaigns from strategy through to execution and reporting
• Strong knowledge of GA4 and performance measurement
• Experience working in a fast-paced, high-volume campaign environment
• Google Ads, Snapchat or Pinterest experience is highly desirable
• Background in hospitality, events, entertainment, retail or similar is a bonus
• Comfortable working with metrics including ROAS, CPA and LTV