Strategic Lead, Paid Social Creative

ThePlaceToBe; Liverpool; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

ThePlaceToBe in Liverpool is on the lookout for a Senior Creative Strategist to take charge of creative strategy for their Paid Social projects. You will manage the creative direction for an impressive portfolio of clients, primarily utilizing platforms such as Meta and TikTok.

The ideal candidate has extensive experience in creating compelling media, a strong understanding of performance metrics, and the ability to leverage AI tools for optimal results. This hybrid role requires attendance in Liverpool City Centre three days a week.

Qualifications

• Demonstrable experience in performance creative or paid social creative strategy.
• Proven track record producing paid media creative across Meta and TikTok.
• Understanding of the relationship between creative decisions and commercial outcomes.

Responsibilities

• Own the creative strategy for paid media clients.
• Develop compelling ad concepts based on brand guidelines.
• Launch, manage, and optimise paid media campaigns.
• Brief and direct AI-powered and human creators.

Skills

Performance creative development

Paid social creative strategy

AI-assisted production tools

Meta Ads Manager

TikTok Ads Manager

Tools

Creatify

Arcads

ElevenLabs

CapCut Pro

Job description

ThePlaceToBe in Liverpool is on the lookout for a Senior Creative Strategist to take charge of creative strategy for their Paid Social projects. You will manage the creative direction for an impressive portfolio of clients, primarily utilizing platforms such as Meta and TikTok.

The ideal candidate has extensive experience in creating compelling media, a strong understanding of performance metrics, and the ability to leverage AI tools for optimal results. This hybrid role requires attendance in Liverpool City Centre three days a week.